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Your Directors have pleasure in presenting the One Hundred and Eighth Annual Report of your Bank with the audited Balance Sheet, Profit & Loss Account and the Report on Business and Operations for the year ended March 31, 2015 (FY15).
The Segment Results for the year FY15 reveal that the contribution of Treasury Operations was Rs 3,333 crore, that of Corporate/Wholesale Banking was Rs 936 crore, that of Retail Banking was Rs 3,005 crore, and of Other Banking Operations was Rs 50 crore. Your Bank earned a Profit after Tax (PAT) of Rs 3,398 crore after deducting Rs 1,904 crore of unallocated expenditure and Rs 2,022 crore towards provision for tax.
Your Bank’s Directors have recommended dividend of Rs 3.20 per share. The face value of Rs 2 each for the total outgo in the form of dividend, including taxes, will be Rs 851.69 crore.
Your Bank’s Capital Adequacy Ratio (CAR) was comfortable at 13.33% under Basel II and at 12.60% under Basel III as on 31st March 2015. Moreover, your Bank’s Tier 1 ratio was at 9.87% and common equity Tier 1 was at 9.35% under Basel III framework.
Your Bank’s Net Worth as at 31st March 2015 was Rs 36,895 crore comprising paid-up equity capital of Rs 443 crore and reserves (excluding revaluation reserves) and FCTR) of Rs 36,452 crore. An amount of Rs 2,547 crore was transferred to reserves from the profits earned.
During the year FY15, your Bank made provision towards contribution to gratuity (Rs. 40.04 crore), pension funds (Rs . 920.69 crore), leave encashment (Rs . 148.54 crore) and additional retirement benefits of Rs (-)211.33 crores (reversal on actuarial basis). Total provisions under these four categories amounted to Rs. 897.94 crore during the year FY15 and Rs 1,276.37 crore during the year FY14. Total corpus available with your Bank at the end of March 2015 under these heads was: Rs 1,491.36 crore (gratuity), Rs 8,583.68 crore (pension funds), Rs 781.97 crore (leave encashment) and Rs 369.87 crore (additional retirement benefit)
*post split of face value of the share
During FY15, while the growth outlook remained subdued throughout the year, the sentiments were optimistic as they received a boost from a host of domestic and global factors such as formation of stable government, sharp fall in crude oil prices, passing of major bills such as insurance and mining, and investment oriented union budget. As a result, the Indian economic outlook improved amidst subdued growth prospects of major advanced and emerging economies.
As per the revised and rebased estimates for GDP data released by Central Statistical Office (CSO), the GDP is to grow at 7.4% in 2014-15 as against 6.9% in 2013-14 and 5.1% in 2012-13. While the industry and services sector are estimated to grow at a higher rate in 2014-15 than that in 2013-14, the agriculture sector was affected adversely by deficit and uneven spatial distribution of rains during kharif season and unseasonal rains in rabi season. The index of industrial production (IIP) which saw buoyant growth in first quarter of the year slipped sharply only to rise again in February 2015 at 5%. As a result, the IIP growth for FY15 was at low rate of 2.8% on y-o-y basis. Although production of capital goods and non-oil non-gold imports gathered some momentum, the vicious cycle of supply constraints, stranded investments, stressed bank balance sheets, risk aversion and weak demand continued during FY15. The exports growth was subdued during the year and the imports were also weak, resulting in narrowing of trade deficit. However, as the portfolio flows were buoyant given the surge in equity markets, the net capital flows being significantly larger than the external financing requirements, foreign exchange reserves rose to a peak level of US$ 343.0 billion during the year.
However, there were some green shoots of growth visible during the year. The new investments proposals saw some improvement in 2014-15. The parliament passed bills covering insurance and coal sectors. In the Union Budget, the government announced a 25% increase in capital spending – primarily on highways and railways to kick-start the investment demand. A healthy shift was underway from government subsidies to investments.
A slew of initiatives were taken in the current financial year that includes rationalization of administered pricing policies in petroleum and natural gas and to ensure adequate availability of key inputs like coal and power. The biggest financial inclusion initiative under the Pradhan Mantri Jan Dhan Yojana (PMJDY), extending financial services to the large hitherto un-served population to unlock growth potential was successful. Substantive progress has been made in direct benefit transfer linked to Aadhar.
For a large net importer of crude oil like India, the decline in crude prices since June 2014 by about 50% has been a favourable external shock. This has had a wide positive effect, for instance, on growth, easing of inflationary pressure and lowering current account deficit. The declining input costs manifested in the sharp fall of the CPI (combined) from 8.59% in April 2014 to 5.17% in March 2015 much below the target set by the Reserve Bank of India (RBI)’s glide path and WPI slipped from 5.5% in April 2014 to (-) 0.17% in November 2014 and thereafter remained in negative zone till March 2015 at (-) 2.33%.
During the initial phase of the FY15, the inflation was at elevated level while growth remained subdued. The RBI kept the rates unchanged to contain the demand pressures and rupee volatility, however in order to support the slowing growth, the RBI had cut the SLR by 150 bps with 50 bps cut each on June 14, 2014, August 9, 2014 and February 7, 2015. But, as the disinflation process strengthened since July 2014 on account of faster than expected decline in fuel and food prices, given the persisting slack in economic activity and weakened pricing power, the RBI cut the repo rate by 50 bps with 25 bps on January 15, 2015 and March 4, 2015 each. This was also supported by high quality fiscal consolidation by the Union Government.
A number of important changes happened in the operation of the monetary policy during the year. As per the recommendation of the Dr Urjit Patel committee, the RBI adopted the new CPI (combined) as the key measure of inflation and there was explicit recognition of the glide path for disinflation. The RBI had set the target to keep the economy on a disinflationary course, taking CPI inflation to 8.0% by January 2015 and 6.0% by January 2016. The RBI revised its liquidity management framework from September 5, 2014, with more frequent 14-day term repos and daily overnight variable rate repo operations, to ensure flexibility, transparency and predictability in liquidity management operations.
In February 2015, a historic landmark agreement was signed by the Government of India and the Reserve Bank of India that committed to an institutional architecture that accords price stability as a major objective of monetary policy. Apart from these developments, the RBI also sought to widen the banking space by issuing license to new market participants as well as introduce payment banks to cater to specialized payment functions.
During the year, the markets remained concerned about the possible US Fed rate hike following the signs of strengthening of the US economy. But as the year progressed and there were signs of weakness, the rate normalization was deferred. Further, the massive quantity easing in Europe and Japan gave a boost to their economy. With the increased signs of China’s economy slowing down gathered momentum, the Indian economy began to be considered to be among the better performing economies amidst dismal growth outlook.
Most of the private and public think-tanks from across the globe including International Monetary Fund (IMF) have projected higher growth for Indian economy in 2016. Moreover, the Moody’s rating agency revised the rating outlook to positive from stable as they perceive higher probability of better growth outlook going forward. The revival of growth is helped by the government’s continued commitment to lower its budget deficit while also investing more to upgrade infrastructure sector, railways and power lines. While the uncertainty pertaining to the US Fed rate normalization, geo-political risks affecting the stability in crude oil prices, probability of below normal monsoon, the strengthening of the green shoot of recovery to a broad based growth, and pace of reforms remain the key uncertainties going forward.
The Banking sector was facing multifarious challenges with a subdued credit growth, heightening asset quality concerns amidst weakening corporate balance sheets and capital conservation given the tighter Basel –III capital norms.
During FY15, both the credit and deposit growth of the banking industry slipped to multiyear low on the back of overall economic slowdown, stalled projects, weak investment, stretched corporate balance sheets and supply constraints. The credit growth on an average basis was at around 10% during FY15. Apart from weak macroeconomic environment, the banks remained risk averse amidst surging asset quality concerns. Further, the alternative sources of credit such as commercial papers and external commercial borrowings remained buoyant source of funds. Moreover, during the year, the banks resorted to sale of assets to asset reconstruction companies.
During the year, the banks reduced deposit rates on various maturities driven by the sharp fall in inflation and the RBI cutting SLR and policy rate cuts during the year. The major concern of the banking sector was regarding the asset quality which resulted in higher provisions, thereby adversely affecting the profitability of the banks.
With the number of initiatives of the government to revive the economy and accommodative policy stance of the RBI, there are green shoots of economic recovery. However, a broad based revival in the economy, in particular infrastructure, would have a positive impact on the banks’ asset quality and consequently on the overall performance of the banking industry.
Apart from these concerns, the banking industry has been facing the challenges of raising capital to meet the Basel –III capital requirements. With the liquidity coverage ratio and monitoring tools being implemented from January 2015, capital conservation has assumed greater importance.
Amidst these challenges, the banking industry played a pivotal role in achieving the goals of Pradhan Mantri Jan Dhan Yojana (PMJDY) well ahead of its deadline. Further, the banks played an important role in the government’s Direct Benefit Transfer, linked to Aadhar in the delivery of subsidies.
To ensure sustainable and consistent growth, your Bank has developed a sound risk management framework so that the risks assumed by the Bank are properly assessed and monitored. The ultimate responsibility for setting up the risk management framework lies with the Board of the Bank. It includes setting up risk appetite, framing policies and effective monitoring. Your Bank’s Board has put in place a robust Enterprise-wide Risk Management architecture so that the risks remain within the risk appetite defined by the Board.
Specific committees of the Board have been constituted to facilitate focused oversight on various risks. The Board has also constituted a Sub Committee of Board on ALM and Risk management which oversees the inter linkages between different type of risks. Policies approved from time to time by the Board of Directors or committees of the Board form the governing framework for each type of risk. The business activities are undertaken within these policy frameworks.
A brief outline of the mechanism for identifying, evaluating and managing various risks within your Bank is as follows.
Your Bank’s Asset Liability Management (ALM) is aimed at strategic planning, implementation, and control processes that affect the volume, mix, maturity, rate sensitivity, quality and liquidity of the Bank’s assets and liabilities, thereby ensuring that the returns are commensurate with the level of risk taken.
The ALM is the function of Asset Liability Management Committee (ALCO), which comprises of General Managers and Executive Directors and is headed by the Managing Director & CEO. It operates under the guidance and supervision of the Board and/or Sub-Committee of Board on ALM and Risk Management. It meets at regular intervals to review the interest rate scenario, product pricing, maturity profile of assets and liabilities, demand for funds, cash flows of the Bank, profit planning and overall Balance Sheet Management. The ALCO is also entrusted with the job of fixing and reviewing Base Rate of the Bank.
In your Bank, the liquidity risk is measured and monitored through two approaches-Flow approach and Stock approach. Flow approach is done through preparation of Structural liquidity statement on a daily basis against prudential caps fixed for liquidity gap positions. The quality of liquidity is further tested by working out various ratios under Stock Approach, wherein a series of prudential caps are tested on a daily basis. The compliance to Stock Approach caps ensures that the Bank has managed its liquidity through appropriate diversification and kept it within the sustainable limit. Moreover, liquidity position is projected every fortnight, for the subsequent three months on a dynamic basis through Dynamic Gap Reports.
For measurement and monitoring of Interest rate risk, currency wise, both Traditional Gap and Duration Gap approaches are followed. The short-term impact of interest rate movements on NIM is worked out through “Earnings at Risk” approach taking into consideration Yield curve risk, Basis risk and Embedded Options Risk. The long-term impact of interest rate movements on Market Value of Equity is also worked out through Duration Gap approach.
Advanced techniques such as stress testing of liquidity risk and interest rate risk, simulation, sensitivity analysis etc., are used at regular intervals to draw the contingency funding plan under different liquidity and interest rate scenarios. Your Bank has also put in place contingency plans to meet its liquidity obligations under various stressed scenarios.
Your Bank has implemented Oracle Financial Services Analytical Applications (OFSAA) platform, which is a multicurrency ALM, Fund Transfer Pricing (FTP) and profitability solution, offering extensive data management capabilities for accurate information gathering and analysis. With a powerful suite of analytical and reporting tools, an efficient liquidity and interest rate risk management has been facilitated, enabling strategic decision-making and generating alerts against potential deviations.
Your Bank has implemented Basel III Framework on Liquidity Standards – Liquidity Coverage Ratio (LCR), Liquidity Risk Monitoring Tools and LCR Disclosure Standards. The LCR standard aims to ensure that banks maintain an adequate level of unencumbered High Quality Liquid Assets that can be converted into cash to meet liquidity needs for a 30 calendar day time horizon under a significantly severe liquidity stress scenario specified by the RBI. The LCR and monitoring tools is applicable since January 2015 for Indian banks at whole bank level only i.e. on a stand-alone basis including overseas operations through branches and from March 2016, this shall be implemented on Consolidated basis.
Credit risk implies the possibility of losses associated with default in repayment or diminution in the credit quality of borrowers or diminution in the value of primary and/ or collateral assets. Credit risk is managed in your Bank though a well established Board approved framework that sets out policies, procedures and reporting which are in line with international best practices. Adequate attention is given to segregate the activities of policy framers and risk takers. Your Bank has a well structured credit approval process with a well defined Board approved credit policy to monitor and mitigate risks associated in Bank’s lending.
Credit Risk Rating in your Bank involves a method of systematically classifying credit proposals according to their quality and inherent risk characteristics. Rating is an important single point indicator of credit quality to the Bank as also to other stakeholders (viz. regulators, analysts, auditors etc.). Your Bank has adopted a robust web based two dimensional credit rating system which consists of borrower rating as well as facility rating.
Over the years, your Bank has gained good experience in internal rating and has thus built up data on credit rating migration. This robust platform has enabled your Bank to get an approval of regulator for a parallel run under Foundation Internal Rating Based (FIRB) approach of Credit Risk under Basel II rules from 31st March, 2013. Under the IRB approach, the banks are allowed to develop their own empirical model to quantify required capital for credit risk. IRB implementation will make your Bank more risk sensitive and would benefit the Bank with improved risk management systems and strong risk assessment processes, and possibly reduced credit risk capital requirements.
Your Bank’s corporate research cell prepares industry report to assess the risks prevalent in industries where the Bank has sizable exposure and also identifies the sunrise industries. To manage imprudent concentration, your Bank has also put in place prudential caps across industries, sectors and borrowers. Also, the corporate research cell carries out detailed studies on sectoral exposure, credit concentration, ratings distribution and migration.
Market Risk implies the “risk” of loss of earnings or economic value due to adverse changes in market rates or prices. The change in economic value of different market products is largely a function of change in interest rates, exchange rates, economic growth, business confidence etc.
Your Bank has clearly articulated policies to control and monitor its treasury functions. These policies comprise management practices, procedures, prudential risk limits, review mechanisms and reporting systems. These policies are reviewed regularly in line with changes in financial and market conditions.
The Interest rate risk in your Bank is measured through Interest Rate Sensitivity Gap Reports and Earning at Risk. Furthermore, your Bank calculates duration, modified duration, PV01, Value at Risk for its investment portfolio consisting of fixed income securities on daily basis. It monitors the short-term Interest rate risk from the NII (Net Interest Income) perspective and long-term interest rate risk from the EVE (Economic Value of Equity) perspective. Moreover, the stress testing of fixed interest investment portfolio through sensitivity analysis and equities through scenario analysis is regularly conducted in your Bank. The foreign exchange risk and equity price risk is monitored too and measured through daily marking to market , stop loss limits , VaR limits , portfolio size limits , IGL , AGL etc.
The Value at Risk for the treasury positions is calculated through historical simulation method for a ten days holding period, at 99.0% confidence level.
Operational Risk implies the risk of loss resulting from inadequate or failed internal processes, people and systems or from external events. This includes legal risk, but excludes strategic and reputational risks. Your Bank is implementing a comprehensive Operational Risk Management Framework (ORMF) to meet the qualitative and quantitative requirements of the Standardized Approach (TSA) and Advanced Measurement Approach (AMA) of Basel II requirements. Operational Risk Management Committee (ORMC) of your Bank shoulders the responsibility of monitoring and controlling the operational risk by way of prescribing/ amending processes, imposing controls and defining roles and responsibilities. Your Bank has sound operational risk governance practice with three lines of defence mechanism such as Business line management, independent corporate operational risk management function and an independent inspection and audit function to ensure that its internal guidelines, policies and procedures are complied with.
Your Bank has implemented a globally accredited sophisticated web-based Operational Risk Management System to capture, measure, monitor and manage its operational risk exposure.
Your bank is one of the promoters and initial equity capital subscribers to Cordex India Private Limited, which will be a consortium of Operational Risk loss data in India for the banking industry.
The Basel III capital regulations have been implemented by Indian banks with effect from April 1, 2013. To ensure smooth transition to Basel III, appropriate transitional arrangements have been made with capital requirement and disclosures at consolidated level which are to be disclosed with the publication of financial results have been provided for meeting the minimum Basel III capital ratios, full regulatory adjustments to the components of capital. This implementation requires enhanced quality and quantity of capital on one side and more elaborate disclosure on the other. The bank is fully equipped to comply with the regulatory norms with reasonable cushion over the minimum regulatory capital requirements.
The Department of Banking Supervision (DBS) at Reserve Bank of India (RBI) has adopted a Risk Based Supervisory (RBS) approach, based on the recommendations of the High Level Steering Committee (HLSC) for Review of Supervisory Processes of Commercial Banks. The RBI’s revised supervisory approach is called Supervisory Program for Assessment of Risk and Capital (SPARC), which was rolled out to your Bank in the 2012-13 supervisory cycle.
RBS is driven by Offsite as well as Onsite supervision which requires a bank to put in place robust systems for data collection and compilation process and reporting.
SPARC is risk focused and intended to increase the effectiveness and efficiency of the supervisory process. The two major areas of assessment under SPARC are Risk and Capital Assessment. This assessment is done from quantitative and qualitative aspects. Based on the evaluation of these two aspects, the probability of failure of a bank and the likely impact of this failure on Banking System is calculated.
The banks under SPARC are mandated to submit the following data and information, in addition to the existing DSB returns, in forms under three Tranches as under:
Expectations from banks
The following expectations with respect to the reporting of data and information should be met by the banks:
It may be noted that your Bank has successfully completed the second cycle under SPARC for the FY15 and is now well positioned to embark on the third supervisory cycle of 2015-16.
Credit monitoring is one of the most important tools for ensuring asset quality. Your Bank has the system of monitoring of advance accounts at various levels (Branch/ Region/Zone and Corporate) to prevent slippages and to take timely corrective actions to improve asset quality. A separate department for Credit Monitoring functions at the Corporate level, headed by a General Manager, and one at the Regional and Zonal level, started functioning since September 2008. The Slippage Prevention Task Force (SPTF) formed at all Zonal and Regional Offices in terms of the Bank’s Domestic Loan Policy was activated for the purpose of arresting slippages and also for initiating necessary corrective action plan at an early stage in a time bound manner.
The primary objectives and functions of the Credit Monitoring Department at the Corporate level are as under:
On-line web-based software developed by the IT Department for Monthly Monitoring Reports (MMR) in respect of advance accounts with Fund Based and Non-Fund Based (FB+NFB) exposure of Rs 10 crore and above was launched in January 2013 and is being upgraded time to time.
Based on the MMRs, the follow up actions are taken for ensuring expeditious review of accounts, rectification of irregularities, compliance of terms and conditions in high value advance accounts for improving the asset quality of your Bank’s credit portfolio.
As a part of an on-going business strategy to improve upon the quality of advance assets, your Bank reaffirmed the need to look into the stressed advance portfolio on a continuous basis, industry-wise as well as borrower-wise, and to initiate suitable action by way of restructuring based on the viability of the project/activity.
During the financial year 2014-15, the Bank undertook restructuring of various advances accounts as per the table given below.
A specialised Economic Intelligence Unit (EIU) located at the Corporate Office of your Bank supports your Bank’s Top Management in several critical areas like Macroeconomic Forecasting, Investor Relations, Business Strategy Formulation, Asset-Liability Management, and in discussions/deliberations with Regulators – domestic and international and Rating Agencies. The EIU regularly provides the Top Management of your Bank as well as its operational units a periodic outlook on key macroeconomic and financial variables like industrial and infrastructure growth, inflation, interest rates, stock and debt market movement, sectoral credit deployment and resource mobilisation of the banking industry, liquidity conditions, exchange rates, etc.
By providing deep understanding of macroeconomic aspects, corporate sector health and banking sector policies, the EIU of your Bank supports the Bank’s efforts in tapping right kind of business opportunities and swiftly responding to market dynamics.
The EIU publishes a weekly newsletter (e-publication) covering weekly macroeconomic developments and policy highlights to share its perspectives on global and domestic economic and policy scenarios with investors, bankers, regulators, rating agencies and other market participants.
This division works as an intellectual arm of your Bank in comprehending developments that eventually aid the formulation of rightly aligned strategies.
Your Bank has a well established Central Internal Audit Division (CIAD) that examines and ensures the adherence to systems, policies and procedures of the Bank. The guidelines received on various issues of internal control from Reserve Bank of India, Government of India, Bank’s Board and the Audit Committee of the Board (ACB) have become part of the Internal Control System for better risk management.
With the size of business increasing year after year, Central Internal Audit Division is constantly aiming for curbing the inherent risks through effective control mechanism so as to safeguard the Bank’s interest.
The CIAD operates through thirteen Zonal Internal Audit Divisions to carry out audit of Branches/Offices as per the periodicity decided by the Audit Committee of the Board and examines adherence to such systems of internal control and risk management.
Audit Committee of the Board oversees the overall Internal Audit function of the Bank. The committee guides in developing effective internal audit, concurrent audit, IS Audit and all other inspection & audit functions for protecting the assets of the Bank. The committee monitors the functioning of the Audit Committee of Executives and inspection / audit department in the Bank. Audit Committee of Executives is one layer above CIAD and it monitors the entire Internal Audit System in your Bank.
All the branches of your Bank are covered under Risk Based Internal Audit (RBIA). A total of 4,291 branches were inspected during FY15. Out of these, 3,453 branches (80.43%) were in Low Risk, 756 branches (17.61%) were in Medium Risk and 82 branches (1.91%) were in High Risk categories.
The I.S. Audit Cell working under Audit Division, is based at Mumbai and performing the function of Offsite Surveillance.
The coverage of Concurrent Audit has been increased to 1,036 branches in 2015-16 from 982 branches in 2014-15 and will cover 70.72% of the Bank’s total deposits, 78.82% of its total advances and 74.10% of its total business as on 31.12.2014.
To sum up, the Central Internal Audit Division’s principal function is to monitor compliance of systems & procedures laid down by the Bank, the Regulator and the Government of India.
As always, efficient customer service and customer satisfaction are the primary objectives of your Bank in its day to day operations. Your Bank is highly responsive to the needs and satisfaction of its customers, and is committed to the belief that all technology, processes, products and skills of its people must be leveraged for delivering superior banking experience to its customers.
Recently, your Bank has taken several measures to improve the customer service at its branches and at the same time, strengthened the customer complaint redressal machinery for fast disposal of customer complaints.
Some of the measures taken by your Bank for fraud prevention and enhancing customer service during FY15 are as under.
In your Bank, the feedback on quality of customer service at branches is obtained through the Branch Level Customer Service Committee meetings that are held every month in which customers from various cross sections of the society are invited including senior citizens and pensioners. The suggestions/views generated during the meetings are collated and an appropriate follow-up action is taken to examine the feasibility to implement the suggestions for improving the service quality.
Your Bank is focused towards providing excellent customer service through all delivery channels and has been making continuous efforts for enhancing the level of customer satisfaction by leveraging technology to provide e-products and alternative delivery channels e.g. ATM/Debit cards, POS, Internet Banking, Mobile Banking, etc., best suited to the diverse needs of different customers. The varied interests and expectations of customers are taken care of by improving upon various processes and procedures.
Your Bank is a member of the Banking Codes and Standards Board of India (BCSBI) and has adopted the “Code of Commitment to the Customers” prescribed by the BCSBI. It has also adopted the “Code of Bank’s Commitment to MICRO and Small Enterprises”. These have been placed on your Bank’s website and also made available to customers at the branches.
The following measures were initiated to create and enhance awareness about BCSBI codes amongst customers:
As per the directions of the Committee of Executive Directors, during the review of verticals of Corporate Office, Branch Managers’ meeting / workshop is being organized by the Executives of Head Office, Baroda, at Head quarters of Regions keeping in view the increasing number of frauds and non/poor compliance of guidelines on prevention of frauds, KYC AML and BCSBI Code. The emphasis of workshop was to interact with Branch Heads on various issues pertaining to measures on prevention of frauds, compliance of KYC guidelines, E-KYC, compliance of BCSBI Code and other Compliances.
To enhance level of awareness about BCSBI Codes amongst customers, E mails are sent to customers whose e-mail ID are registered with your Bank advising in Hindi & English to them that “We are BCSBI Code Compliant and committed to treat Customers fairly as per BCSBI Codes of Bank’s Commitment to Customers and Micro and Small Enterprises. To download the Codes please click to ‘http://www.bankofbaroda.com/ bcsbicode.asp’ ”. More than 17,57,000 email have been sent during FY15.
The message “For BCSBI Codes of Bank’s Commitment to Customers visit www.bankofbaroda.com/www.bcsbi.org.in” is being printed / displayed in bilingual on
Upon registering complaint in Standardised Public Grievance Redress System (SPGRS) Module, an Online Complaint Registering system, the following message is incorporated in Auto Reply: “We are BCSBI Code Compliant and committed to treat customers fairly as per BCSBI Codes of Bank's Commitment to Customers and Micro and Small Enterprises. For details, Please visit our website www.bankofbaroda.co.in or www.bcsbi. org.in
Zones have been advised to adhere to the following :
Your Bank’s Marketing Department, Mumbai have:
Your Bank’s MSME Department, have advised all the branches to ensure that copy of BCSBI code of MSE should be furnished to all the new borrowers while advising sanctions and in respect of existing borrowers, the same should be sent by email.
The following measures initiated by the Staff College to create and enhance awareness about BCSBI codes amongst staff members:
Your Bank has a Sub-Committee of Board for Customer Service which is headed by your Banks’ Managing Director & CEO with the following members as on 31st March 2015 :
This Sub-Committee addresses the issues relating to the formulation of policies and assessment of their compliance which brings about consistent improvement in the quality of customer service. It also monitors the status of the number of deceased claims pending for settlement beyond 15 days pertaining to depositors/locker hirers/depositors of safe custody articles, and reviews the status of implementation of awards passed by the Banking Ombudsman
Your Bank has also set up a Standing Committee on Procedures and Performance Audit on Customer Services, comprising of three eminent public personalities as members along with all the Executive Directors and four General Managers of your Bank. This Committee oversees timely and effective compliance of the RBI instructions on Customer Service and also reviews the practices and procedures prevalent in your Bank and takes necessary corrective steps on an ongoing basis.
The suggestions emanating in the Branch Level Customer Service Committee meetings are obtained by your Bank’s Head Office on quarterly basis from Regional Offices and placed before the Standing Committee on Procedure and Performance Audit on Customer Services. The feedback of the committee meetings is then put up to the Customer Service Committee of the Board of Directors.
Your Bank has a Board approved policy on Customer Grievance Redress and the same is placed on the Bank's website. Your bank is also having a well structured Customer Grievance Redressal Mechanism, due to which the TAT has considerably reduced and the outstanding complaints have also come down.
The General Manager, Operations & Services, is designated as Nodal Officer for customer complaints in your Bank. Moreover, all Zonal Heads and Regional Heads are designated as Nodal Officers for their respective Zones and Regions. Further, the names of all Nodal Officers along with their contact numbers are displayed in all the branches of your Bank.
A quarterly review note on customer grievances is placed before the Board of Directors giving position of customers' complaints received by your Bank.
To minimize customer complaints and to ensure hassle free customer service, a regular analysis of complaints is done on monthly basis and action points / findings are sent to all Zonal/Regional Heads for taking remedial measures to minimize recurrence of such complaints in the future. Your Bank is also focused on rendering best banking services to the customer courteously.
Your Bank is having a web based online complaint registration and redressal system in the name of Standardized Public Grievance Redress System (SPGRS). An icon has been provided on home page of your Bank's website, through which your Bank's customer can lodge their compliant online and a system generated tracker id for their future reference and tracking is created. A facility of uploading complaint/ redressal reply in pdf or txt format upto 500 kb has also been provided in the system.
The system not only facilitates a speedy redressal of the complaints, but enables your Bank to maintain centralized data base of complaints. Your Bank has provided a facility to lodge complaint/suggestion to non-customers also. Moreover, your Bank's customers can re-open their complaints within 15 days of its redressal, if they are not satisfied with the redressal and the same will be attended by the next higher authority/functional head.
Your Bank has a Board approved KYC-AML-CFT Policy. The said Policy is the foundation on which the Bank’s “implementation of KYC norms, AML standards, CFT measures and obligation of the Bank under Prevention of Money Laundering Act (PMLA) 2002” is based. The Bank issues guidelines to operational units on issues relating to KYC-AML-CFT issues based on the directives of the regulators.
Your Bank has a Board approved KYC-AML-CFT Policy. The said Policy is the foundation on which the Bank’s “implementation of KYC norms, AML standards, CFT measures and obligation of the Bank under Prevention of Money Laundering Act (PMLA) 2002” is based. The Bank issues guidelines to operational units on areas relating to KYC-AML-CFT issues based on the directives of the regulators.
The major highlights of KYC-AML-CFT implementation across your Bank are as under:
The full KYC compliance entails Staff Education as well as Customer Education for which the following measures are taken by the Bank:
Your Bank has put in place a Board approved Compliance Policy outlining the compliance philosophy of the Bank based upon the directions of the RBI on Compliance Function in banks. The said Policy is the foundation on which all Compliance Function of your Bank is based. Compliance Function in your Bank is an integral part of governance along with internal control and compliance risk management process supported by a healthy compliance culture in the Bank.
Major Initiatives / highlights of Compliance Function
Your Bank is having 13 Regional Back Offices (RBOs) at present with one RBO opened during the year under review at Hyderabad. Now, your Bank has one RBO in each zone for processing of CASA account opening forms and issue of Personalized cheque books. More than 5,000 branches of your Bank are linked for centralized account opening process through RBOs and issuance of Personalized cheque books.
Your Bank is having 85 centralized city back offices for processing of inward and outward cheques through clearing. During the year under review, 100% migration to CTS (Cheque Truncation System) clearing has taken place in Southern Grid and also at all the 20 MICR (Magnetic Ink Character Recognition) locations of the Western Grid. Also, CTS clearing has been implemented in Northern Grid consisting of 21 MICR centers. CTS clearing is functioning in all the 3 Grids ,viz., Southern, Western and Northern Grids smoothly.
Your Bank focused on Government Business in a dedicated fashion during FY15 to augment its fee-based income. Some of the major initiatives taken during the year under review are listed below.
Public Provident Fund (PPF):- Your Bank undertook special efforts for the mobilization of PPF accounts with effect from 01.10.2014 to 31.03.2015 and achieved annual target of opening of new 82,926 PPF accounts.
New Pension Scheme (NPS):- Your Bank also undertook special endeavors for the mobilization of NPS-Lite accounts under National Pension Scheme during the period from 01.04.2014 to 31.03.2015 and as on 31.03.2015, total no. of new NPS-Lite accounts opened were 95,475
Training:- Your Bank conducted workshops on Government & PSU Business, thereby sensitizing 1,534 staff members at 27 locations and 315 BCs/BFs/VLEs at 13 locations.
Government Business
Digital India initiative:- Your Bank participated in Digital India initiative of Government of India, the highlights are as under
Your Bank started providing e-stamping facility in 76 branches across three additional states namely Tamil Nadu, Jharkhand and Rajasthan, taking the total no. of states to eight.
Despite global changes towards automation and other drastic changes that are taking place in the banking industry, its very nature remains person oriented. Banking unlike production organisations demands personalised service hence the quality of its service largely depends upon the quality and attitude of its personnel.
It has been the endeavour of Vigilance department to encourage and enable the operating level staff as also those at controlling offices to exercise due care and caution to take preventive and detective measures. This helps in increasing efficiency and creating an environment of security for the honest work force.
Careful distinction is made between cases of gross negligence and cases of business decisions gone awry. Periodical monitoring of individual cases is carried out to ensure that inquiries are quickly concluded and are perceived as fair by all concerned. Endeavour is made towards ensuring that penalties, where necessary, are timely and just.
Vigilance machinery in your Bank is effectively performing its proactive role in new risk prone areas emerging in computerised / e-banking environment, in addition to sensitising all categories of staff members with the various preventive measures.
To bring about greater transparency in procurement and tendering processes in your Bank, Notice inviting tenders / details of tenders awarded by the Bank and summary of tenders/ contracts concluded are put on the Bank's website for widest possible publicity. Also, Standardized Public Grievance Redress System (SPGRS) as advised by MOF for uniform implementation in PSBs is made active with effect from 11.01.2013.
Your Bank follows Central Vigilance Commission Guidelines on Whistle Blower Complaints under Public Interest Disclosure and Protection of Informers (PIDPI) resolution.
Given below are the details of your Bank’s major achievements on the business front during FY15.
The share of Bank’s Deposits in total resources stood at 86.37% as of 31st March 2015. Total Deposits of your Bank grew from Rs 5,68,894 crore to Rs 6,17,560 crore, posting a healthy growth of 8.55% over the previous year. Of this, Savings Bank Deposits – a critical component of Low-Cost Deposits grew by 14.24% from Rs 96,437 crore to Rs 1,10,172 crore.
The share of low cost deposits (Current + Savings) or CASA deposits in Total (Domestic + Overseas) Deposits was at 26.39% and in Domestic Deposits at 33.01%.
Your Bank’s Total Advances expanded by 7.82% during FY15 led by 7.24% expansion in Domestic Advances and 9.10% expansion in Overseas Advances.
Your Bank’s business vertical “Deposit Resources” is aimed to bring better synergy between business models persuaded by the Bank and the organizational structure promoting the corporate goals and thereby ensuring focus on consistent and broad based growth in CASA as well as Retail Term Deposit. As a conscious decision, the retail deposits share was focused to grow with rationalization of the bulk deposits.
Your Bank has in place outbound sales out-fits for garnering new resources from the catchment area and adding to the client base of the Bank. With the active contribution of these outfits & all its 5,000 plus branches, your Bank has canvassed 128.21 lakh new Savings Bank accounts and 1.20 lakh new current accounts in FY15. This organic growth was achieved through constant monitoring of new accounts opened and supplemented by special SB Drive from 18th August 2014 to 20th September 2014. During the drive, 16.59 lakh new accounts were opened and an amount of Rs.1,068.34 crore was mobilized. At the end of FY15, the domestic deposits of your Bank stood at Rs.4,14,278 crore, against Rs. 3,79,054 crore as of March 2014 registering a steady growth of 9.29%, despite a conscious shedding of high cost and preferential rate bulk deposits during the year.
Savings Deposits of your Bank Domestic operations reached at Rs.1,06,736 crore reflecting the growth of Rs.13,355 crore at 14.30% on year-on-year (y-o-y) basis in March 2015.
Domestic Current Deposits of your Bank reached at Rs.30,016 crore as on 31st March 2015 against Rs. 27,000 crore in March 2014 indicating the annual growth of Rs.3,016 crore at 11.17% on y-o-y basis in March 2015.
Share of domestic CASA of your Bank to total deposits (domestic) of the Bank increased from 31.76 % as of end March 2014 to 33.01% as of end March 2015.
Retail Time Deposits of your Bank reached the level of Rs.1,66,509 crore in March 2015 as compared to Rs.1,25,421 crore as of March 2014 registering growth of 32.76% on y-o-y basis. Share of retail term deposits (excluding CDs) to total term deposits (excluding CDs) increased from 52.41% in March 2014 to 62.87% in March 2015 as a consequence of the Bank’s thrust on retail growth and reducing reliance on Bulk Deposits.
Average Growth is an important indicator of consistent progress. In line with Bank’s objective of steady growth in deposits across various deposit segments, your Bank has achieved average growth of Rs.10,308 crore in average CASA deposits and Rs.33,273 crore in total deposits during the year FY15 on daily average basis, which works out to 10.12% growth in total average deposits of which growth in average savings deposits was healthy at 12.14%.
Indians abroad remain financially connected to India through remittances, bank deposits, real estates and other investments. NRI deposits have been consistently helping the banks for its deposit resources. Your Bank’s NRI Services department, which came into existence on 01.04.2011, has been constantly facilitating the operating units with suitable strategies for providing integrated Banking services to NRI customers by leveraging on technology platform, sharpening skills of staff and evolving synergies with overseas branches so as to become preferred Bank for NRI Services & Products.
The total NRI deposit registered a growth of 17.37% over March 2014, which is one of the best growth rates among peer banks.
A strong corporate credit culture and healthy growth in credit has been the consistent differentiators of your Bank for the past few years.
Your Bank’s Large Corporate & Mid Corporate Banking Division offer an array of funded and non-funded credit products for meeting the Term Lending and Working Capital financial requirements of the Corporates for their existing, expansion and/or new ventures. The products basket includes Term loans, Demand Loans, Corporate Loan, Foreign Currency Loans, Loans, Cash Credit, Bills Discounting, Top-up Facility for the Working Capital Facilities, Trade Finance Products, Syndicated Loans, Advance Against Future Rent Receivables and many more suiting to the needs of Corporates. The product offerings are flexible and suitably structured taking into account the customers’ specific needs and risk profiles.
The corporate customers are identified as large and mid corporates based on their sales turnover i.e. sales over Rs 500 crore are classified as large corporates and those having annual sales turnover of between Rs 150 crore to Rs 500 crore are classified as mid-corporates.
Credit matters for Mid Corporate segment are handled under a separate vertical i.e. Mid Corporate Banking with a view to accelerate the flow of credit to these borrowers and increase substantially their numbers. In order to have focused business approach for catering to the valued Mid – Corp business segment, initially, 16 Mid Corporate branches were opened across the country. During financial year under review, your Bank opened one more Mid Corporate Branch in Jogeshwari (Mumbai).
Possessed by the customer-centric approach, your Bank has made consistent achievement in providing superior & faster delivery through efficient channels and adoption of better practices in credit administration to multinationals, domestic business houses and prime public sector companies.
Your Bank continues to strive for improvement in the response time. During the previous financial year, further efforts were made to improve the speed of decision making without compromising with the quality of decision. Need based further delegation of decision making powers in credit matters was made to expedite the decisions and reduce the turnaround time at all levels.
Your bank has introduced the system of “Online loan application tracking” to facilitate knowing status of loan applications submitted by the applicants. In the system, all loan applications, on receipt at the branch level, are entered into a Loan Tracking Module by the Branch Officials and a system generated acknowledgement would be made available to the applicant containing unique application number and password. The applicant would be able to track the status of his application by logging through ‘loan tracking’ link providing on to Bank’s website.
During the year, the non-food credit growth, in general, remained low in the Indian banking industry. However, even during this phase, your Bank’s Large & Mid Corporate Banking Division undertook the identification of corporates for credit expansion and created 115 new relationships (70 Large and 45 Mid) through its Fast Track Desk. The department sanctioned fresh credit facilities to large & mid corporate to the tune of Rs.25,423 crore during the year. Total sanctions under Large & Mid Corporate Division amounted to Rs.1,00,676 crore during the year including fresh and enhancement in existing accounts under various sectors /industries with projects /units spread across the country.
Your Bank organized the conclave of Branch Leaders of CFS Branches to understand the difficulty experienced by the units at ground level to facilitate them to garner maximum business and to percolate the corporate expectation.
The Bank remained sensitive to the imminent stress in some sectors while taking credit decisions in accounts under such sectors.
Your Bank attaches higher degree of importance to the quality of appraisal and efficient processing of credit proposals at all levels to maintain the asset quality and realizes the importance of skilled and motivated employees to achieve the same. Keeping this in view, your Bank continued its thrust on regular grooming of Credit and Forex Officers and provides specialized training within the Bank as well as in collaboration with various institutions. To increase such training facilities, the Bank has tied-up with reputed Institutes for comprehensive credit grooming of its officers.
In order to improve and ensure quality submission of appraisal notes to the sanctioning authorities, your Bank has introduced the system of submission of “check-list” on critical parameters, along with each credit proposal at all levels. Your Bank has taken other measures also to enhance the due diligence at all levels e.g. availability of critical caution information at levels through Bank’s intranet page.
Your Bank’s Large Corporate Banking Division also houses the “Domestic Foreign Business” (DFB) Division. DFB contributes significantly to support domestic branches to handle and promote Forex Business and strives to enhance the turnover as well as Fee based Income. During the year under review, your Bank added 3 more “Authorised ‘B’ Category” Branches to deal in Forex Business directly and to act as nodal branches for their nearby branches. Through DFB, your Bank issues Gold Cards to its valued Exporter Customers which facilitates them with additional flexibility in export credit at concessional pricing. So far, your Bank has issued 612 gold Cards.
The Large Corporate Banking Division also houses “TUFS Cell” in it, acting as Nodal Bank for TUFS Scheme implemented by Ministry of Textile aiming at promoting technology upgradation in textile industry by providing subsidy towards interest and investment in machinery by the Textile Units, across the country. Your Bank is one of the major Banks, facilitating the Textile Units to avail such subsidies. The Bank presently has over 1,000 Term Loans covered under the different schemes under TUFS. To further promote and educate the Branch level staff, about the scheme, the TUFS Cell has been conducting various locational workshops directly to field level staff as well to the trainers.
Retail banking services continued to remain an important business division of your Bank in FY15 as well. This division focuses on meeting the financial needs of personal and small business customers (traders) who are looking for accessible and affordable banking services.
The performance of your Bank’s Retail banking division during the year under review is as under.
Your Bank’s Retail Loan Book consists of five key products viz. Home Loan, Auto Loan, Education Loan, Traders Loan and Mortgage Loan, which constituted 78.35% of total Retail Loans as at end-Mar, 2015. The other products namely LABOD/ODBOD constituted 18.18% of the Bank’s total retail loan.
The other retail loan products like Baroda Personal Loan and other miscellaneous products viz. Doctors Loan, Loan against Government securities etc., constituted 3.47% of Retail Loans.
Total Retail Loans stood at Rs 52,488 crore as on 31st March, 2015 as against the level of Rs 46,019 crore as on 31st March, 2014. Absolute growth of Rs 6,469 crore (14.06%) was registered during FY15 as against a growth of Rs 7,973 crore (20.96%) during the previous financial year.
Under five key products which constituted 78.35% of total Retail Loans, an absolute growth of Rs 4,623 crore (12.67%) was posted during FY15 as against Rs 5,899 crore (19.28%) during FY14.
Home Loans: Absolute growth of Rs 2,984 crore (15.26%) was registered during FY15 as against a growth of Rs 3,513 crore (21.89%) during FY14. However, disbursement of Rs.6,335 crore has been made during the financial year ended 31st March 2015 as against Rs.6,372 crore during the same period last year.
Auto Loans: Absolute growth of Rs 517 crore (14.19%) was registered during FY15 as against a growth of Rs 698 crore (23.71%) during FY14. However, disbursement of Rs.1,796 crore has been made during the financial year ended 31st March 2015 as against Rs.1,778 crore during the same period last year.
Baroda Traders Loans: Absolute growth of Rs 754 crore (8.96%) was registered during FY15 as against a growth of Rs 1,215 crore (16.89%) during FY14.
Baroda Mortgage Loans: Absolute decline of Rs 333 crore (11.76%) was registered during FY15 as against a growth of Rs 367 crore (14.92%) during FY14.
Education Loans: Absolute growth of Rs 36 crore (1.74%) was registered during FY15 after adjustment of Education Loan Interest Subsdy received from Govt. of India under new CSIS scheme as against a growth of Rs 106 crore (5.40%) during FY14.
The amount of Non Performing Assets as on 31.03.2015 under Retail Loan stood at Rs.1,101 crore (2.10 %) as against the level of Rs.901 crore (1.96%) as on 31.03.2014.
As at end March 2015, the NPAs in Retail Loans have increased by Rs.200 crore (22.20%) over the 31.03.2014 level as compared to increase of Rs.232 crore (34.61%) during the last Financial year 2013-14.
Your Bank is offering Wealth Management Services since 2004 to its customers with a view of providing various financial services, apart from the regular banking activities. Life Insurance, Non-Life Insurance, Health Insurance, Mutual Funds, Online trading account etc are offered to the customers through various tie-up partners. The two JV (Joint Venture) Companies of the Bank, one in Life Insurance and the other in Mutual Fund business, has got established in the market over the years. Your Bank distributes the products of the JV companies as well as various products of third party companies with whom the tie-up arrangement is there.
During the year FY15, with a view of improving the Current Account Portfolio, thrust was given for installations of Point of Sale (POS) machines of Bobcards at Merchant establishments. A total of 3,565 new POS machines have been added during the year. This has helped in acquiring as well as retaining current deposit customers. The POS customer base has shown significant growth during the last year.
Your Bank provided the ASBA facilities, both online and offline, and it is receiving good response from customers. This helps the Bank in retaining the float balance in operating accounts and to be competitive in the segment, especially during the period when IPO/FPO/RI (Right issues) etc are increasing.
The Life Insurance, Non Life Insurance and Mutual Fund business income of your Bank has shown healthy increase during the last year against the previous year figures. Your Bank is committed to provide more personalised services to ensure customer delight and will move forward in the same direction.
Considering the importance of this vital sector to your Bank and to the nation’s economy, the Bank considers financing the units in Manufacturing and Services activity which have investment in Plant & Machinery and Equipment respectively, in excess of Regulatory guidelines and have turnover upto Rs. 150 crore on the same footing as the MSME units. This is done internally to give preferred attention to this “Expanded” sector on the lines of Regulatory MSME enterprises. However, for reporting to the Regulators, the performance of your Bank is reckoned on Regulatory lending only i.e. to units / borrowers who comply strictly with definition of Micro, Small and Medium Enterprises.
Performance under this Regulatory category for your Bank has been very encouraging despite the overall slow-down in the economy.
The total outstanding in MSME Sector works out to Rs 61,993 crore as on 31st March 2015. The growth in lending to MSME Sector during the last three years is given in the table below.
Area Specific schemes approved as above for certain pockets where there is a concentration with units with same or similar activity and with good business potential, have yielded satisfactory results. Cluster Development is also being undertaken with lead district branches having a larger role to play in the ensuing year.
As you all are aware, your Bank has always been a frontrunner in the area of Priority Sector and Agriculture lending. It has been harnessing the vast potential of the rural market through its wide network of 1,912 rural branches and 1,386 semi-urban branches.
Even during FY15, your Bank opened 250 new branches in rural and semi-urban areas.
Your Bank is the proud Convener of State Level Banker’s Committee (SLBC) in the states of Uttar Pradesh and Rajasthan. Your Bank shoulders the Lead Bank Responsibility in 48 districts in the states of Gujarat (14), Rajasthan (12), Uttar Pradesh (15), Uttaranchal (2), Madhya Pradesh (2), Bihar (2) and Delhi (1).
Your Bank has also sponsored three Regional Rural Banks (RRBs) in three states with a network of 1,821 branches and total business of Rs 37,529.15 crore as of March, 2015.
Priority Sector Advances of your Bank surged from Rs.93,728.13 crore as on March 2014 to Rs 1,03,342.67 crore as on March 2015 and formed 36.40% of the Adjusted Net Bank Credit (ANBC) against the mandated target of 40.00%.
Agriculture Advances: The Direct Agriculture advances of your Bank increased to Rs26,610.92 crore over the previous year with an absolute growth of Rs 4,493.41 crore (20.32%) during the year. The total agriculture advances of your Bank have grown by Rs 5,730.94 crore and reached Rs 37,403.29 crore as at end-March 2015. It is a good performance given the weak economic environment and erratic monsoons during the year. Your Bank’s Direct Agricultural advances formed 9.37% of ANBC as of March 2015 against the mandated target of 13.50%. The Total Agricultural Advances were at 13.17% of ANBC against the mandated target of 18.00%.
Under its flagship agriculture loan product “Baroda Kisan Credit Card”, your Bank issued as many as 2.28 lakh Credit Cards during FY15 to provide credit to farmers across India. Baroda Kisan RuPay Card, an ATM enabled smart Card, has been issued to 4.12 lakh farmers for their convenience. Your Bank financed as many as 3,05,950 new farmers during FY15 granting them loans worth Rs 5,447.29 crore.
As a part of its microfinance initiatives, your Bank credit linked 7,543 Self Help Groups by granting loans amounting to Rs 101.84 crore during FY15 thereby taking the total number of SHGs credit linked to 1.91 lakh with a loan amount of Rs 1,772.41 crore.
Your Bank introduced various initiatives/strategies to harness the emerging opportunities in rural and agriculture lending. Some of them are mentioned below.
Presently there are three RRBs sponsored by your Bank:
The aggregate business of these three RRBs rose to Rs 37,529.15 crore as of March, 2015 from Rs 33,169.55 crore as at end-March, 2014, registering a growth of 13.14%.
The three RRBs together posted a Net Profit of Rs 347.91 crore during FY15 as against Rs 289.40 crore earned during FY14.
The Net Worth of all these RRBs put together improved from Rs 1,523.82 crore as on 31.03.2014 to Rs 1,871.73 crore on 31.03.2015 and "Reserves and Surplus" from Rs 1066.92 crore to Rs 1,414.83 crore.
The outstanding advances granted by your Bank to SC/ST communities have been growing year after year. This is evident from the fact that the outstanding advances granted to these beneficiaries went up from Rs 4,810 crore as at end-March, 2014 to Rs 4,997 crore as at end-March, 2015. In fact, the SC/ST communities accounted for a share of 22.20% in the total advances granted to weaker sections by your Bank. Furthermore, a special thrust is laid by your Bank in financing SC/ST under various government sponsored schemes namely National Rural Livelihood Mission (NRLM), Swarna Jayanti Shahari Rojgar Yojana (SJSRY), Prime Minister Employment Generation Programme (PMEGP), etc.
Baroda Swarojgar Vikas Sansthans (BSVS) have been giving due preference to SC/ST communities while selecting the trainees. It is heartening to indicate that so far, these centres have trained 15,801 youths under the SC/ST category.
Financial Inclusion is delivery of banking services at an affordable cost to the vast sections of disadvantaged and low income groups within a reasonable distance. The Financial Inclusion Plan aims at providing easy access to financial services to all sections of the society who are deprived of it so far at affordable cost thereby bringing them into the mainstream financial sector. Implementation of Financial Inclusion is not a new concept for your Bank. Financial Inclusion activities are being implemented by your Bank since inception through various Governments sponsored programs, lending to the poorest of the poor, lending to the minority communities, lending to SC/ST, lending to priority sectors, etc. However, the RBI has permitted rendering of Banking Services through Business Correspondent channel in the year 2005 and advised all commercial banks in the year 2010 to submit Board Approved Plan for providing Banking Services in Rural Unbanked areas under Financial Inclusion.
As desired by Government of India and directed by the RBI, the Board had approved a Financial Inclusion Plan for implementation by your Bank within a period of three years commencing from 2010-11. The plan had envisaged covering 20,000 villages in a span of three years under Financial Inclusion utilizing various technology based initiatives. Thereafter, the Ministry of Finance and the RBI advised the banks to cover the villages having population above 2,000 by March 2012. Accordingly, your Bank was allotted 2,855 villages which were covered well within the set timelines.
Thereafter, the RBI had advised to provide banking services to all villages within the service area of the bank in 3 years i.e. 2013-14 to 2015-16. Accordingly, your Bank’s Board has approved disaggregated FIP for all 21,526 service area villages of your bank to be covered in 3 years i.e. up to March 2016. As per board approved FIP, the year wise target for coverage of service area villages is 11124, 16324 & 21526 during 2013-14, 2014-15 & 2015-16, respectively. Your Bank has already surpassed the annual target of village coverage 2015-16 in December 2014 itself. All other parameters of Annual Target set in disaggregated financial inclusion plan for March 2015 have also been achieved.
Your bank has adopted various models for providing banking services under financial inclusion such as:
This solution is based on Application Service Provider (ASP) model with smart cards/card less/Aadhaar based technology for financial inclusion. Under this model, Business Correspondents are appointed by banks through service providers who are provided with point of sale (POS) devices, using which they carry out transactions for the customers who have opened accounts through BCs or having Aadhaar linked bank account at their doorsteps. Transactions processed at BC locations are authenticated through biometric authentication. These transactions are online real time basis in core banking of the bank. The POS devices deployed in the field are capable to process the transactions on the basis of Smart Card, Account number (card less) and Aadhaar number (AEPS transactions). The BC is fixed point online and interoperable. TCS and HCL are providing banking services through POS model.
It is web-based application which can be accessed through internet connectivity on laptop or desktop by authorized individual. This is card less solution; account holder can operate the account on the basis of account number as well as Aadhaar number. Kiosks are connected with your CBS through web based connectivity from the computer system/ laptop of the kiosk operator. Transactions are processed through biometric authentication on online real time basis. CSC e-governance Service India Ltd, FIA Technology Services Pvt Ltd, NICT, Vakrangee and Geosansar are appointed as corporate BCs for providing banking services in the villages allocated to the bank as well as for implementation of Urban Financial Inclusion.
The customized vehicle (van) is specifically designed for the purpose of banking activity. The exterior of the van is covered with bank advertisements and information about products offered by the Bank in rural areas. Thereby, it is also an advertising media for the Bank in rural segment. The van is equipped with computer hardware and connectivity to access the CBS. The Bank staff is deployed on the van to provide banking services in the villages. The van is moving into the cluster of villages on predetermined day and time which are in proximity to the existing branches, for providing online banking services. The banking services are being provided during fixed days in a week. Presently, 20 mobile vans have been deployed for catering financial services to 258 villages in the states of Uttar Pradesh, Rajasthan, Gujarat, Uttarakhand, Bihar, Madhya Pradesh and Goa.
The brick and mortar branches are opened in a comparatively bigger village having potential and viability. Such centers are identified during the course of finalization of Bank’s branch expansion plan. The Bank has 1,912 rural branches. During FY15, your Bank opened 351 (Rural 140) new branches.
The rural inhabitants have largely remained the focus of your financial inclusion efforts since, a large proportion of the villages are still unbanked. Besides, the people living in rural and far flung areas, urban poor still have no access to formal financial products and services like savings, credit, remittance and insurance, forcing them to depend on usurious informal sources to meet their personal, health, and livelihood-related needs. Many of those are normally migrant labors, hawkers, slum dwellers from rural areas that generally leave their villages for livelihood. In order to cover them under financial inclusion the Government of India has completed the first phase of Jan Dhan Yojana campaign in all states to bring these vulnerable groups under mainstream financial system. Your bank has deployed 2,355 urban BCs at various locations across the country.
The product is specially devised for individuals from Financial Inclusion villages as per the RBI guidelines. The account can be opened without depositing any amount which doesn’t attracts any penalty and will be opened through BC. These accounts can be operated through business correspondent as well as at the branches. In-built overdraft facility up to Rs.5000 is available under the scheme subject to satisfactory conduct of account in the preceding six months.
At present, Recurring Deposit Accounts are offered to the financial inclusion account holders through your Bank branches. The product offers lump sum amount to the account holder on maturity. Offering this product through your Bank’s BCs is under process.
This product is for farmers which cover their needs like production credit, investment credit, personal loan needs as well as consumption needs. It is flexible in utilization of the limit as he can utilize the limits as per his requirements during the year.
The BGCC is implemented through all the branches of your Bank. The credit facility offered under the scheme would include working capital and term loan requirements of the entrepreneurs.
Your bank has introduced life insurance product with low premium for financial inclusion customers in coordination with India-first Life Insurance Company. An insurance cover of Rs 5,000 to Rs 50,000 is available at premium of Rs. 20.88 per thousand for 5 years.
The desired objective of Financial Inclusion can be achieved only when we are able to generate equal responses from the villages. In order to invoke responses amongst villagers, there is a need to educate them on various banking facilities and its benefits to them. In particularly, the benefits of savings, Aadhaar seeding, maintaining minimum balance, eligibility for availing Overdraft, use and safekeeping of RuPay cards, USSD facility, eligibility of availing accidental & life insurance, lodgment of claim under insurance, micro insurance products, pensions, benefits of Kisan Credit Card (KCC), GCC, prompt repayment, availability of other retail and SME loans to them. In other words, financial literacy would be the key for success of financial inclusion initiatives of the bank. Therefore, all constituents of FI need to develop a bond with each other for not only to provide banking facilities but also to create awareness of banking and banking products amongst the population through Financial Literacy, wherever implementing Financial Inclusion programme. Your Bank’s link branches and BCs are arranging Financial Literacy campaign regularly by conducting meetings in their service area villages and schools. Standardized financial literacy material such as comic booklet, audio visuals is being used for spreading the financial literacy and 48,199 camps have been organized so far.
Your Bank has also taken the following major initiatives towards financial literacy in rural part of the country.
The Hon’ble Prime Minister announced a new scheme The Hon’ble Prime Minister announced a new scheme under Financial Inclusion, during his address to the nation on the occasion of Independence Day i.e. 15th August 2014 known as “Pradhan Mantri Jan Dhan Yojana” (PMJDY) which has been launched on 28th August 2014. PMJDY is a comprehensive financial inclusion plan wherein the ambit of financial inclusion is enlarged to make it more meaningful. It is a National Mission for Financial Inclusion. Under PMJDY, there are 6 focused initiatives (6 Pillars) and the timelines for each initiative are defined. It is a mission mode project to be completed in two phases starting from 15 August 2014 up to 14 August 2018.
Pradhan Mantri Jan-Dhan Yojana lies at the core of development philosophy of "Sab Ka Sath Sab Ka Vikas". Every household having bank account would gain access to banking and credit facilities. This will enable them to secure their savings in a better manner and also to come out from the habit of raising funds from informal sources.
As a first step, every person who opens the account under PMJDY will get a RuPay debit card and would be eligible for Rs.1,00,000/- accident insurance cover. After six months of satisfactory conduct of account, they would be able to get an overdraft facility up to Rs 5000/-. Further, the account holders who opened account between 15.08.2014 to 26.01.2015 will get additional term insurance of Rs.30,000/- from LIC limited to one member in the household. Besides the financial literacy programs other insurance and pension products like Pradhan Mantri Jeevan Jyoti Bima Yojana, Pradhan Mantri Suraksha Bima Yojana and Atal Pension Yojana have been made available to account holders.
Initiatives under PMJDY:
Global growth in 2014 was lower than initially expected, continuing a pattern of disappointing outturns over the past several years. Growth picked up only marginally in 2014, to 2.6%, from 2.5% in 2013. While activity in the United States and the United Kingdom has gathered momentum as labor markets healed and monetary policy remained extremely accommodative, the recovery has been sputtering in the Euro Area and Japan as legacies of the financial crisis linger, intertwined with structural bottlenecks. China, meanwhile, is undergoing a carefully managed slowdown.
Your Bank has continued to grow at a steady pace and keep continuous watch on the emerging trends in the International banking scenario. The overseas branches and subsidiaries have persistently worked on sustaining business growth. New initiatives were taken in IT infrastructure for enhancing customer satisfaction. Your bank further spread its presence in Tanzania and Kenya by opening an additional branch of its subsidiaries in the respective countries.
During FY15, the total business (Deposits + Net Advances) of the Bank’s overseas branches registered a growth of 7.88% The Customer Deposits increased by 2.35%, Total Deposits by 7.08% and Net Advances by 9.10%.
During FY15, the International Operations have contributed a significant 32.47% to Bank’s global business.
Total Assets of the Bank’s International Operations have shown a growth of 8.02% in March’2015, that is, an increase of Rs.18,565 crore over March’2014.
It was a year of consolidation for the international operations. Amidst global slowdown and pressure to maintain the margins, your Bank was able to maintain the gross profit for the year FY15 more or less in line with the previous year. There was a modest increase of 1.17% in gross profit as against March’14. This is due to the proactive measures taken by the overseas territories and adaptability to changing scenarios. The Net Profit however showed negative growth of 40.66% as against the previous year due to higher provisioning for NPA and taxes.
Contribution of international operations to the Bank’s global Net Profit is 20.15%.
Asset quality has increasingly gained importance in the current banking scenario. Your Bank has taken all out steps to have an efficient credit monitoring mechanism at the overseas centers. The Bank is making concentrated efforts to identify, measure, monitor, and control credit risk.
In the wake of the global slowdown, many economies across the world have been affected. This has put pressure on the asset quality of the banks. Your Bank has further enhanced the credit monitoring techniques so as to maintain the asset quality.
Net Advances during FY15 have increased by 9.10% over the level of previous year. Your Bank has put in best efforts to maintain the quality of assets, as the Gross NPAs of International operations as % to Gross Advances of International Operations was 1.70% as on Mar’15 which shows an increase from the level of 1.57% as of Mar’14.
Your Bank’s international presence covers 24 countries through its 104 branches/offices as under:
During FY15, your Bank opened two new branches of overseas subsidiaries viz. one at Meru, Kenya and another at Mwanza, Tanzania.
Your Bank has plans to further expand its presence in upcoming centers in the countries where the Bank is already present and also to enter new countries offering opportunities for profitable growth of business.
Necessary infrastructure is being created for further expanding the network in UAE, Kenya, Uganda, Botswana, Ghana and New Zealand.
The overseas expansion is considered in line with the various directives issued from Ministry of Finance, Govt. of India regarding overseas expansion of Public Sector Banks of India.
Syndicated loans have become a very significant source of financing in the Global financial markets. Your Bank has a Global Syndication Centre at London and Regional Syndication Centres at Dubai and Singapore which focus on the business of Syndication Loans in International Market. Your bank has also set up an International Merchant Banking Cell (IMBC) at Corporate Office, Mumbai, which mainly caters to the requirements of Indian corporates and also supports the regional syndication centres to canvass business from Indian corporates who are in need of foreign currency resources.
While operating in 24 different countries, your Bank has devised customized products and services according to the local needs for each country of operation. Your Bank provides state of the art products and services in the international market to suit the business needs of the International market.
The single Core Banking Solution at all its overseas branches and subsidiaries facilitates introduction of new products and services and also to carry out modification/ improvement in line with the requirements of customers in the country of operation.
The risks inherent in Overseas operations of your Bank is diverse owing to the economic, financial and cultural situations of the specific territory. Your Bank identifies officers having operational experience and fair understanding of Risk management for each of the territories for assigning risk management job role. They discharge their risk management responsibilities under the technical guidance of Risk Management Department at Baroda Corporate Centre.
Credit rating system has been rolled out at all the overseas centres which functions under the overall supervision of Credit Risk Validation Cell at Corporate Office. Similarly, ASCROM system has been implemented to capture entire Credit Risk related data which does asset classification, generates specific provisions, Basel II RWA and other related MIS reports.
Systems to capture Market Risk on Global basis is being implemented at Global Mid Office, Treasury branch Mumbai and is in quite advanced stage. Operational Risk Management system, which was successfully implemented in two zones of domestic operations is likely to be rolled out in Overseas operations shortly.
Your Bank has a reputation of being a Regulatory Compliant Bank. Your Bank ensures that the stringent of the home/host country regulatory norms are followed. All the regulatory issues and guidelines are attended on top priority basis.
Well-integrated compliance setup ensures that the compliance issues of the Bank are handled in a timely manner. Your Bank has posted dedicated compliance officers at overseas centres whose skills are continuously enhanced through continuous skill updation trainings. Your Bank does not see compliance as merely a regulatory requirement but a duty to protect the interest and reputation of the Bank and its other stakeholders.
All the overseas territories/subsidiaries have prudential Policies/Manuals in varied areas of banking as per their respective regulatory requirements which are periodically reviewed to ensure that they are in conformity with the regulatory guidelines and requirements.
Your Bank operates its Treasury from a State of the Art Dealing Room at Baroda Sun Tower at its Corporate Office in Mumbai. This dealing room is well positioned to scale up your Bank’s Treasury Operations and keep pace with the latest developments in the market. Your Bank’s Treasury handles domestic treasury operations and covers activities in various markets i.e. Foreign Exchange, Interest Rates, Fixed Income, Derivatives, Equity and other alternative asset classes. A basket of financial products are offered to the Bank’s clients like interest rate swaps, currency swaps, forwards and options facilitated by the advanced technology platforms used by your Bank . A sophisticated Automated Dealing System caters to the needs of clients of Authorized Branches dealing in foreign exchange transactions across the country. During the financial year under review, your bank carried out a detailed study for implementation of Global treasury Solution in Mauritius, and is likely to implement the same in the next financial year.
During FY15, the global economy struggled to gain momentum as many high-income countries continued to grapple with legacies of the global financial crisis. While growth in the United States and the United Kingdom has gathered momentum as labour markets healed and monetary policy remained extremely accommodative, the recovery has been sputtering in Japan. China, is undergoing a gradual slowdown. Weak activity in the Euro Area; a severe slowdown in Russia combined with a sharp depreciation of the rouble against the U.S. dollar and a sharp contraction in Ukraine present difficult headwinds to the region. FY15 also saw the continued Quantitative easing program from Japan and European Central Bank (ECB) commenced its quantitative easing programme in Q4 of FY15.
Oil prices have declined sharply from $ 110 per Barrel in April 2014 to $ 53 per barrel on 31st March 2015. A number of factors such as abundant supply of shale gas oil, slowdown in Chinese economy, European economy in doldrums, appreciation of the U.S. dollar and OPEC policy objectives have driven the recent plunge in oil prices. For oil-importing countries like India, weak oil prices support activity and reduce inflationary, external and fiscal pressures.
Domestically, export growth has been robust during the 1st Half of FY15 before declining in the last quarter. Investor confidence has been bolstered by the election of a reform-minded government. After the formation of stable government at the centre, Indian markets saw major inflow of portfolio investments in debt and equity segments. FII flows in to the debt segment took yields downwards in the third and fourth quarter of the financial year. Portfolio inflows along with better than expected current account deficit enabled Rupee to remain appreciated against currencies of major countries though Rupee depreciated against the dollar. Rupee depreciated from Rs.59.89 per USD on 2nd April 2014 and closed at Rs.62.50 on 31st March 2015. However Rupee appreciated from 99.72 per GBP on 2nd April 2014 and closed at Rs.92.45 on 31st March 2015 while Rupee appreciated from 82.58 per EURO on 2nd April 2014 and closed at 67.20 on 31st March 2015.
Looking at the economic scenario and inflation trends, the RBI cut benchmark rates by 50 Basis Points during the financial year. RBI has reduced the Repo rate from 8.00% to 7.5% in two tranches of 25 bps each. The RBI has introduced Term Repos of various maturities for easy transmission of liquidity in the system. The overall allocation of funds under LAF Repo and term Repo against surplus SLR Securities was limited to 0.25% of Bank’s Net Demand and Time Liabilities (NDTL) and 0.75% of the Net Demand and Time Liabilities (NDTL) of banking system respectively. Further, banks were permitted to maintain a minimum daily CRR balance of 95.00% of the total requirement down from earlier requirement of 99.00%.
Your Bank was able to capitalize on the opportunity offered by higher yields in the First half of the year to add bonds to the portfolio and enhance the average yield on Investments. The average yield on Domestic SLR investments increased to 8.22% as on 31.03.2015. The sharp downwards yield movement in the second half of the year was adroitly handled to realise significant amount of profits on sale of bonds. During FY15, your Bank’s Treasury realised Profit on Sale of Investment and Exchange Earnings of Rs 1,009 crore and Rs 603 crore , respectively and earned Rs 10,379 crore as Interest/Discount.
Your Bank’s Treasury offers customized solutions using available products viz Interest Rate Swaps (IRS), Currency Swaps (CIRS), Interest Rate Futures, Forwards and Options to meet the Interest rate and Foreign Exchange risk mitigation requirements of the corporate clients. The Interest Rate Swaps and Currency options were widely used for hedging the interest rate and currency for the corporate. Your Bank’s Treasury started dealing in Currency Futures in the first quarter of the FY15 and emerged as one of the major player in the market. Arbitrage opportunities available between asset classes including Money Market CBLO, Call, Market Repo, Government Securities and Forex markets were effectively utilised.
Equity markets improved during First half of FY15 amid FII inflows and change in investors’ sentiments after stable government at centre in May 2014 general elections. The Equity desk of the treasury actively churned its portfolio and booked profits at regular intervals.
The Foreign exchange desk of the Treasury retained its position as one of the premier market players in the Forex desks of the Public Sector Banks. The Proprietary trading desk was active in encashing the available arbitrages and mobilised resources in tight situations of liquidity impacting the Indian markets.
Your Bank’s Treasury Mid-Office monitors market exposures and limits fixed by the Board of Directors, on a real time basis. The Risk Management parameters, including Value-at-risk (VaR) are used to measure Market Risk on all portfolios. These measures are backed up by the Back Testing on risk numbers and Stress Testing of various investment and currency portfolios.
As a responsible corporate citizen, it has been the endeavour of your Bank to empower the community through socio-economic development of the underprivileged and weaker sections. In its continued efforts to make a difference to the society at large, your Bank intensified its efforts further in this direction in FY15.
Some of the initiatives in the domain of CSR undertaken by your Bank are as follows:
Your Bank has established 49 Baroda Swarozgar Vikas Sansthan Kendra(Baroda R-SETI) for imparting free training to unemployed youth to develop their entrepreneurial skills to become self employed. This is expected to improve the economic status of their families and also give a boost to various regional economies within these locations. Almost all the Lead Districts of your Bank have an R-SETI in which 2,25,104 youth have been trained and 1,39,052 have been gainfully self employed or taken wage employment.
In order to spread awareness among the rural masses on various financial and banking services and to speed up the process of financial inclusion, your Bank has also established 49 Financial Literacy and Credit Counseling Centres (FLCCs) across India. These centres will impart financial literacy in the form of simple messages like Why Save, Why borrow from banks, Why borrow as far as possible for income generating activities, Why repay in time, Why insure yourself, Why Save for your retirement, etc.
Your Bank had spent Rs.10.58 crore through Baroda Swarozgar Vikas Sansthan towards imparting free training to unemployed youth to develop their entrepreneurial skills to become self employed and spreading awareness among the rural masses on various financial and banking services and to speed up the process of financial inclusion, through Financial Literacy and Counseling Centres of R-SETIs.
Your Bank has set aside Rs. 5 crore towards construction of toilets in schools in the states of Rajasthan, Uttar Pradesh and Gujarat under “Swachh Vidyalaya Campaign”.
Improvement in Asset Quality and Reduction of NPA has been the major focus for your Bank. The year FY15 was a challenging year for the banking industry to maintain the Asset Quality due to continuous stress in the economy and slow economic recovery. Indian banks, in general, witnessed heavy incidence of slippages in FY15 due to sluggish domestic growth and uncertainity in global markets leading sluggish exports of various products including textiles, engineering goods, leather, gems, etc which has adversely affected the performance of corporate as well as small and medium enterprises. Due to various depressed economic parameters impacting the Bank, fresh slippages, during the year, were at 2.05% of the opening Standard Advances of your Bank. Against the backdrop of high slippages, the ratio of Gross NPA to Gross Advances was at 3.72% as on 31st Mar, 2015. Consequently, the ratio of Net NPA to Net Advances increased to 1.89% by end-Mar, 2015.
In the past several years, your Bank has made all out efforts to maintain the Loan Loss Provisioning ratio at or above the mandated norm of 70% set by the RBI. However due to steep rise in NPAs and higher provisioning, the loan loss coverage ratio was at 64.99% during FY15, after factoring in the Prudential/Technically Written-off advances.
Your Bank has developed a comprehensive structure for recovery and credit monitoring function at the Branch, Region, Zone and Corporate levels. Besides this, the Nodal Officers at each DRT centre were assigned the role of follow-up of legal cases on day to day basis so as to minimize the delay in obtaining decrees and execution thereof in order to expedite and maximize recoveries. For Recoveries in all DRT Suit filed NPA accounts, the assets charged to the banks are now being sold through E-auction to get a fair market value. In addition to above, to expedite the recovery, your Bank has appointed Recovery Agents for assisting in taking possession of assets & other pre/ post sale activities and Consultants have been appointed to liaison with Official Liquidator(OL) to get the recoveries realised by OLs. The maximum participation in National Lok Adalats dated 06.12.2014 and 14.02.2015 was ensured apart from regular participation in Regional Lok Adalats to expedite recovery in suit filed & non suit filed NPA a/cs. Recovery Camps were regularly conducted by your Bank’s branches to recover funds & reduce long pending cases and expedite recoveries in small accounts.
Your Bank continued its emphasis on follow-up mechanism to explore recovery prospects of NPA accounts. The system of monitoring of large value NPA accounts of say Rs. 1 crore and above directly from the corporate office by way of video conferencing with the regions and zones have ensured proactive action by branches, advocates, recovery agents, etc. The actions under SARFAESI Act at various levels were also monitored by your Bank’s Corporate Office.
Conclave of all Nodal Officers of DRT/DRAT & Recovery In Charge of all the Zones and another of Deputy Regional Managers, Deputy Zonal Heads and ARMB Heads was organized for expediting recovery/ legal actions in NPA/ Written off accounts.
During FY15, your Bank laid specific focus on recovery of small accounts by organizing Lok Adalats and Recovery Camps at village/town level. Moreover, special Schemes called Bhagirath Prayas were also launched during first half of the FY15. Your Bank also launched an incentive linked recovery scheme called “Sankalp-VII”, to enlist personalized attention of each and every staff member in pursuing recovery efforts of small value accounts with an outstanding up to Rs.25 lakhs. The cash recovery made during FY15 under the scheme was at Rs.10.29 crore.
To give more emphasis to NPA recovery, your Bank has observed 23rd February, 2015 and 23rd March 2015 as ‘Recovery Day’ for undertaking recovery work exclusively. Total NPA recovery of Rs. 172.00 crore was effected across the country by your Bank during these Recovery Days.
Due to the focused attention, the cash recovery in NPA accounts during FY15 substantially improved to Rs.1492.81 crore, from Rs 887.41 crore recovered during FY14. Similarly, the up gradation was higher at Rs.1058.43 crore during FY15 compared to Rs. 684.72 crore during FY14.
The “asset classification-wise” breakup of advances portfolio of your Bank is as under.
Your Bank has undertaken a total end-to-end business and IT strategy project covering your Bank’s domestic, overseas and subsidiary operations.
Your Bank continued to add more facilities under its Internet Banking (Baroda Connect) channels. New enhanced features are such as online e-banking registration, view and deposit to PPF accounts, Salary upload facility, Mobile OTP generation through smartphone, Tax payments of various States, IMPS (Immediate Payment services). Other key enhancements like integration with Government of India portal e-biz.gov.in, Citrus and PayTM payment solution provider, and introduction of Maker/Checker for shopping mall transactions of corporate customers are also implemented. Internet Banking facility is made available on all Smart-phones/tablets offering comfort of anywhere banking to its customers. Internet Banking has also been implemented in total 16 overseas territories viz. Tanzania, Uganda, Kenya, Mauritius, Seychelles, Botswana, New Zealand, UAE, Fiji, UK, Oman, Ghana, Australia, Trinidad & Tabago, Guyana and USA. Internet banking is also provided in all RRBs sponsored by your Bank. In order to enhance security and confidence in Internet Banking, your Bank introduced enhanced security features by deploying Fraud Management Solution, including step-up authentication based on risk analysis, two factor authentications by enabling OTP, PULL OTP, SMS OTP, QnA. Your Bank has also introduced use of digital certificates for corporate customers for authentication and non repudiation in high value interbank transactions through internet banking. Your Bank has initiated the process of implementing Fraud Management Solution for T&T territory where transaction-based e-Banking is implemented.
Mobile Banking application has been completely revamped in your Bank to appeal to our new generation and technology savvy customers enhancing its look and feel, user-friendliness and user experience. The Mobile Banking platform as an alternate delivery channel offers many features and facilities to customers, viz., icon based user interface, balance enquiry, mini statement, fund transfer, stop payment, cheque status, other services. Mobile banking application is made available in all i-Phones, Blackberry, Android, Windows devices. Immediate Payment Services (IMPS) are implemented covering Person to Account (P2A), Merchant Payments (P2M), Aadhaar based remittance (P2U). IMPS merchant payments (P2M) enabled for Mobile top-up / DTH top-up, Insurance premium payment, Online shopping, Over-the counter payments, fees payments to schools/colleges/ universities, Utility Bill payments, Travel & Ticketing, Temple Donations, Non internet based railway ticket booking through mobile phones using IMPS – IRCTC. Under Mobile Banking, your Bank is now enabled NUUP (National Unified USSD Platform), providing ease of use and convenience to customers.
On the Mobile platform other key facilities have been introduced like Mobile Passbook (M-Passbook) application for ease and convenience to customers to access their account statements and Missed call facility for customers to get their account balance information on phone by SMS.
Your Bank embarked on the next level of customer engagement by enabling 24 X 7 services for customers through eLobbies. Self-service devices like Bunch Note Acceptors, Cash Recyclers, Self-Service Pass Book Printers, Cheque Deposit Kiosk, Multi function Kiosks, were installed in onsite/offsite locations. Cash deposit in Bunch Note Acceptors was enabled through card as well as account number to provide convenience to customers. In the coming years, large scale expansion of this network is targeted. Your Bank is proposing to introduce these self-service devices to top 1000 branches across the country.
The ATM switch is deployed for India, UAE, Oman, Mauritius, Fiji, Tanzania, Botswana, Trinidad & Tobago (T&T) and New Zealand. Visa Chip Based Card Implementation has been completed in India, Oman and Mauritius. Your bank has successfully upgraded from Debit Card Management System (DCMS) to Card Management System (CMS) for all territories except Mauritius and RRBs. Your Bank is also issuing Non Personalised Debit Cards to enable faster and hassle free delivery of cards to the customer over the counter at the time of account opening itself. Your Bank has enabled card to card transfer and E-commerce transaction with Debit Card and PIN from ATMs during the year. Many customer centric services such as NEFT remittances from ATMs, RuPay Debit Cards, RuPay POS and RuPay KCC Cards, RuPay e-commerce, Brown label ATMs, Collection of Insurance premium for India First Life Insurance Policy holders, Cheque book request, Immediate Payment Services (IMPS) through ATMs are available. Talking ATMs deployed for visually impaired persons. Your Bank has also completed certification of RuPay Chip card for international usage, enabling cash withdrawal & balance enquiry for prepaid cards, gift cards & General Purpose Reloadable cards on ATMs, Aadhaar seeding through ATM. For enhanced security as well as implementation of the RBI mandates, chip based cards were introduced. Further, Multi-factor authentication for card not present transactions implementation of Fraud management Solution in ATMs/ POS in India was done. Samagra RuPay Debit card as per the directives of Madhya Pradesh Government and Bhamashah Rupay Debit Cards as per the directives of Rajasthan Government are implemented. ATM Transaction receipt printing in regional languages such as Hindi, Regional Language Screen selection for Gujarati, Marathi, Tamil, Malyalam, Telugu, Kannada and Bengali are enabled on ATM. Visa Debit card for UAE, BSP (Bank South Pacific) Interchange was implemented for Fiji and Chip Based Card was implemented in India, Oman and Mauritius. Your Bank has successfully launched RuPay ATM and RuPay KCC cards for its RRBs also. Online Hot listing of Debit Cards was enabled for Oman, New Zealand, Fiji. The RBI mandate for rationalization of ATM charges for metro and non metro was implemented.
For customers who desire to avail only information based banking services, your Bank has introduced SMS banking for balance enquiry, mini statement, Cheque status from the registered mobile number. This is a very simple and easy to use product that a customer can start using without any registration process.
Your Bank has implemented Customer Relationship Management as a new initiative to get 360 degree view of the customer for providing better services through a contact centre over phone in order to improve their satisfaction and loyalty. Existing customers/Prospective customers may call on Toll Free no. (1800223344 & 1800 5700) wherein following services can be availed of.
A robust Information Security Management System has been implemented to protect the existing technology setup against security threat. A Comprehensive Audit by External Agencies is being successfully carried out by your Bank for its Core Banking Solution and all other applications as well as for Data Centre/Disaster Recovery centre Infrastructure. Biometric Authentication is introduced for CBS Login at Branches.
Your Bank has a Security Operation Centre (SOC) for enhanced IT security. Your Bank’s Data Centre as well as Disaster Recovery Centre are ISO 27001 certified.
Your Banks has Implemented Fraud Management Solution for Internet Banking, ATM & POS. In order to enhance security and confidence in Internet Banking, your Bank introduced Fraud Management Solution, including two factor authentications in India and thirteen Overseas territories by enabling ARCOT OTP, PULL OTP and SMS OTP.
Your Bank is regularly conducting VAPT (Vulnerability Assessment & Penetration Testing) of external facing applications viz. EBanking, mail messaging, CMS, IPG etc.
Your Bank has enabled a Fraud Risk Management system for day-to-day monitoring of suspicious transactions at branches for protecting the interests of customers. While cyber-attacks have become more unpredictable and electronic payment systems vulnerable to new types of misuse, it is imperative that banks introduce certain minimum checks and balances to minimise the impact of such attacks and to arrest/minimise the damage.
To minimise the damage, your Bank has implemented following additional security measures:
During the year, Transaction Banking Department has extended the reach of Alternate Delivery Channels/ Customer touch-points, increased their availability and enhanced overall value proposition for Customers. The infrastructure was strengthened with addition of new Baroda NonStop Lobbies (e-lobbies), ATMs, Cash Recyclers, Passbook Printers and Multi Function Kiosks. The services of Internet Banking, Mobile Banking, NEFT, Debit Cards, Prepaid Cards etc. were further improved for better service delivery, reducing operational cost and increase customer convenience.
Given below are the highlights of performance during the FY15
A host of new services were introduced in Baroda Connect including Fund Transfer using IMPS, Online application for Recurring Deposit, Fund Transfer to PPF account, View balance & statement of PPF account, Self generation of OTP on Customer’s registered mobile handset etc.
The triumph and all round growth of your Bank is an outcome of the synergy of various assets that the Bank possesses. One of the most vital of them being its Human asset – its people, which has enabled the Bank to traverse through an all-encompassing growth trajectory.
Your Bank has a rich reservoir of Human capital comprising of the skill sets and competencies of over 49,000 employees who are at all times committed towards augmenting “Stakeholders’ Value through Concern, Care and Competence.”
In this journey of excellence undertaken to fulfill greater aspirations and bigger dreams to touch the lives of all the stakeholders, it is actually the people power of your Bank which makes the difference.
Realizing the criticality of this asset for the sustained growth of your Bank on one hand and the multiple challenges like the large number of retirements, massive intake of talent, huge training requirements, succession planning and engagement for higher productivity on the other hand, a lot has been done by your Bank in the area of Human Resources in the recent past and more so in the financial year FY15.
Besides excelling in the routine HR activities like recruitments, promotions, deployments, etc, a host of new HR interventions/ reforms have been introduced in your Bank. Following are some of the key interventions :-
To bring in desired focus and effectiveness in delivery of various HR programmes, a revised HR structure has been formulated under which, an HR shared services CPC has been created through which various routine HR claims hitherto being handled by Branches, Regional / Zonal offices have been centralised which has brought about tremendous efficiencies in HR administration and claim processes. Specifically, this has enabled:
Various benefits / perquisites to employees which were earlier claimed and processed manually have been made online through your Bank’s Payroll system and centralised at HR Shared services CPC.
Manpower Planning tool put in place which determines manpower required for different Branches / units on a scientific basis. The output from the manpower planning tool facilitates various manpower planning related decisions – recruitment, new hire allocation, transfers and promotions.
The processes for the Performance management system for officers was made online with effect from the year 2014-15, in order to make the system more robust, objective and quicker.
In view of the large number of new recruits joining your Bank, a structured on-boarding programme was conducted to ensure both functional as well as cultural on-boarding, provides new hires, both officers and clerical cadre, a pleasant joining experience and also to make them work-ready quickly. For officers, this onboarding programme is for duration of 6 months, for specialist officers for around 7-8 weeks depending on the specialisation area and for clerks, the same is for a period of 2 weeks.
A Comprehensive Performance linked incentive Scheme for the Bank was formulated and implemented encompassing all employees and all units under its ambit. This policy envisages payment of incentives to around 25% of employees by covering the top performing 25% Branches / units in your Bank.
The Performance linked incentive scheme was implemented with retrospective effect from 2012-13 onwards. Processing and payment of incentives to all eligible staff for 2012-13 was completed by 30th June, 2014. A total of around 11,614 employees received incentives covering 954 Branches, 14 Regional offices, 4 Zones and 32 operating units and a total amount of Rs. 26.12 crore was disbursed as incentives for the year 2012-13.
Various initiatives were formulated to keep employees motivated and engaged. The engagement initiatives were formulated with the objective of creating engagement of employees with the job, with their colleagues and with the organization. Different initiatives were implemented for improving employee – HR connect, focused employee communication and building loyalty, pride and commitment like introduction of structured system of HR visits to Branches, conduct of Business Town Halls, Exit interviews, etc.
An optimal manpower mix is a prerequisite for the sustenance and growth of the business. Hence a scientific manpower planning model has been put in place for estimating manpower needs by level, skills and by Branch and also for strategic workforce planning for the next few years to feed into various other HR interventions of recruitment planning, career progression, vacancies and postings / deployment.
Your Bank has put in place a clearly defined Recruitment policy which steers the recruitment from different channels, hiring of larger numbers in view of the emerging requirements as projected by the strategic workforce planning.
A especially designed ‘Career portal’ has been launched on the Bank’s website which defines this Value proposition further with clearly laid out sections related to why your Bank should be the preferred choice for any prospective applicant by projecting the different facets of working at Bank of Baroda. These strategies provide a huge impetus to the “Employer Branding” of your Bank significantly.
For a Smooth and effective integration of the new hires into the Baroda Family, your Bank has also put in place a very well structured and a focused “On-boarding Programme” which not only aims at functional integration of the new recruits in the Bank but also their cultural assimilation into this institution. Going further, your Bank has also launched a focused Mentoring programme “Baroda Sarthy” for the new hires wherein the senior employee - a mentor handholds the new entrant to enable his smooth transition into the corporate world and help him/her adapt to the Value system and working of your Bank.
The Baroda Manipal School of Banking is a unique association of Bank of Baroda and Manipal Global Education to train students for a banking career in Bank of Baroda on a “first-day, first-hour” productive model, and thereby have a ready pool of trained Officers. The students undergo a focused one-year programme customized to the Bank’s requirements and this leads to the award of a post-graduate diploma in Banking and Finance, before they are absorbed in your Bank as probationary officers. The programme works on an inverted model of “Train Hire and Deploy”.
This innovative resourcing channel was initiated during the year FY12 and so far 3,417 students have undergone/ undergoing this course and 2,156 students have joined your Bank as probationary Officers.
Your Bank has been undertaking focused hiring efforts on a sustained basis year on year, to cater to retirements, resignations, sustained business growth and rapid branch expansion etc. Various recruitment exercises were undertaken during the year to address the emerging manpower requirements in your Bank. Recruitment of Specialist officers, Probationary officers and clerical personnel were initiated to meet the needs of your Bank, both in terms of replacements for normal attrition and factoring in the business growth needs. Your Bank recruited 3,407 officers in various Grades / Scales (both Generalists & Specialists), 2,594 Clerks and 620 Subordinate staff, thereby inducting a total of 6,621 new employees in the Bank during FY15. The recruitment process is continued in the year 2015-16 also with various recruitment projects undertaken for filling up almost 5,550 posts of officers and 4,000 posts of clerks.
With a view to identify and groom young potential leaders in the Bank so that they can go on to man the critical leadership positions and there by fill up the foreseen leadership gaps in future, your Bank has taken a big stride of designing and implementing a well orchestrated Talent Management System. This system proactively identifies future potential leaders based on various criteria and also grooms them through a systematic developmental plan for each of the identified future leader.
This is an annual exercise and in FY15, your Bank was able to clearly identify around 20% people in specific scales of Officers viz. in Scales II, III, IV, V and VI as the future leaders.
Concerted efforts have been taken by your Bank for fostering the career progression of employees primarily to reward them for their efforts and performance and also to motivate them further to climb up the corporate ladder and thereby fulfill both organizational as well as personal aspirations.
Your Bank not only provides opportunities for upward movement in the hierarchy but also ensures horizontal movement of Officers across different functions to provide them wider exposure and carve out a definite career path for them.
Akin to recent years, in FY15 also, promotion exercise in all the cadres were conducted and a total of 2,259 employees as shown in the table below were promoted to higher grade / scale.
Your Bank has put in place a very comprehensive HR technology platform covering HRM, Training, and Payroll & Leave modules christened as the “Human Resources Network) for Employee Services (HRNes)”. This technology platform has enabled automation of various HR functionalities and processes. The HR Automation is a key enabler in the implementation and sustenance of various HR initiatives and certain processes have completely been automated thus enhancing the efficiency of the HR operations thereby reducing the turnaround time.
In addition to the above HR interventions, the setup of the HR function in your Bank has also further been strengthened and made more efficient by centralization of the routine admin activities into a HR Back-office.
Your Bank is committed to the constitutional safeguards and social objectives for development and welfare of persons belonging to SCs, STs and Other Backward Classes in the society. Your Bank is one of those banks in the entire banking industry that have the highest number of employees belonging to SCs and STs, which itself shows the commitment of the Bank towards their development and upliftment. Some of the highlights of your Bank’s efforts for development and welfare of people belonging to SCs and STs are enumerated as under.
Your Bank observes all guidelines stipulated by the Government of India for reservation of posts in employment in All India recruitment and local recruitment. 15% posts are reserved for SCs and 7.5% posts are reserved for STs in all India recruitments as also for selection to Baroda Manipal School of Banking, it being another channel of resourcing started by your Bank. For other recruitments made on regional basis, appropriate percentage prescribed for various States is being observed. Special efforts are made like offering pre-recruitment orientation training to SC/ST applicants for recruitment in your Bank. Relaxation in age limit and qualifications are given and interviews of SC/ST candidates are taken on relaxed standards in order to ensure that appointment of candidates to the reserved posts happens. In the Interview Panel for recruitment, a member belonging to SC/ST is invariably associated. Candidates belonging to SC/ST, who are called for interview, are reimbursed traveling expenses. In addition to providing reservation in employment, your Bank is also providing reservation and other enabling mechanisms in career growth and promotions for SC and ST employees as per the guidelines in vogue.
The staff strength and representation of SCs and STs as of 31st March 2015 is as under
An exclusive Reservation Cell in your Bank has been set up to monitor the reservation and other enabling provisions for SC/ST employees. An executive in the rank of General Manager is appointed as Chief Liaison Officer for SC/ST/PWD & EX-Serviceman employees who ensures compliance of various guidelines pertaining to the SC/ST/ PWD & EX-Serviceman employees. A Liaison Officer for SC/ST has been appointed in each Zone of the Bank who takes care of all matters and grievance redressal of SC/ST employees of that Zone.
With a view to have direct dialogue and review of reservation and other special provisions for SC and ST, your Bank holds quarterly meetings with the representatives of SC/ST Welfare Association of the Bank at Corporate level. Your Bank’s Managing Director & CEO and Senior Executives including the Chief Liaison Officer for SC/ST/PWD & Ex- Serviceman participate in the meeting.
Your Bank has established the “Bharat Ratna Dr. Babasaheb Ambedkar Memorial Trust” in 1991 for promoting welfare activities for the benefit of SC/ST employees and their family members. Apart from scholarships to children of employees belonging to SC/ST, the Trust also provides scholarship to needy students belonging to SC/ST community, in general, in major centres of the country.
National Commission for Safai Karmacharis visited Mumbai on 19.03.2015.The suggestions and guidance of the Commission are being scrupulously observed by your Bank.
Owing to the above work done in the HR sphere, your Bank is yielding positive recognition in the employers market which can be testified by the fact that Bank of Baroda has become the most preferred PSU Bank for new recruits as per the IBPS Rankings.
The learning system in your Bank has successfully built its brand in banking industry during last couple of years by commencing series of innovations and path breaking initiatives and has acquired a brand name of 'Baroda Academy'..
Training has now emerged as a critical function in the organizational endeavour to compete and keep the workforce fit enough to take on the competition. Baroda Academy is focusing on comprehensive grooming of staff in key banking areas like credit, forex, core banking etc. apart from on boarding new recruits.
With a view to encourage a culture of innovation across the organization, your Bank has taken the next leap in areas of e-Learning in reaching out to every single employee.
Baroda Net Academy: On 21.07.2014 your Bank’s Chairman and Managing Director rolled out state of the art Learning Management System for e-learning courses which are available on the internet. The salient features of this include:
Mobile Snippets: Your Bank is the first Bank to launch ‘Mobile Snippets’. A Mobile App for the benefit of employees. This enables the employees to access daily banking news, gist of important BOB / RBI circulars, in-house publications, announcements for upcoming events and video messages. Users are offered quiz on different subjects on the go. Real time alerts are provided when important content is uploaded. This app also allows the users to share photos and videos of important events taking place across the Bank.
Facebook Page: ‘Baroda Apex Academy’ has a Facebook page for informal learning.
The year was excellent for your Bank as the learning practices received awards and recognition. Following awards were conferred to your Bank in the field of Learning and Development:
To broad base learning, your Bank has reached beyond the usual formal training programs by way of organizing events such as motivational speeches, video shows and group activities etc under the name Mind Gym Series. Lectures under this series held at Baroda Corporate Centre have received praise and admiration from staff members.
As part of customer education, a campaign was launched by the learning system during March 2015. More than 20,000 customers were covered and the initiative would continue throughout the next year. The focus of “Customer Connect” was in four areas:
With a view to empower visually impaired employees, a first of its kind training program was organized at Baroda Apex Academy, Ahmedabad. This 6 day residential program was a blend of technical as well as soft skill training. A point worth noting is that the participants as well as faculty members conducting the program were fully visually impaired.
Three days residential program was also conducted for employees with hearing impairment with a view to enable them to perform to the best of their abilities.
During FY15, a total of 11,900 staff members were nominated to various external training programmes. Your Bank considers External Training an integral part of capacity building wherein employees at all levels are exposed to such programmes to learn and adopt the best practices existing in the industry.
Some of the noteworthy and dedicated programmes organized during the year were:
Special Program for sub staff “संग सीखे संग बढे” : The Bank devised a training intervention “संग सीखे संग बढे” for sub staff for all the regions of your Bank in local language. Sub staffs in the age group 18-35 years aggregating to 1,070 were trained across the country. The goal of this program was to enhance the self esteem of the participants apart from providing job related knowledge.
Project Utkarsh: Your Bank designed a program under project Utkarsh (refresher course) in consultation with local zones for imparting functional, behavioural and technology training to all the existing clerical employees of the Bank. It covered 11,575 out of 14,000 clerks across India, amounting to 83% of the target group.
Customized Technology Orientation Program for Newly Recruited IT Officers: Customized technology orientation programs for newly recruited IT officers of your Bank were conducted at IDRBT, Hyderabad.
Mentoring Programs: Mentoring workshops for 390 newly identified mentors (senior officers) to cover 2,001 newly recruited officers were conducted during the year under review.
Talent Pool trainings: Your Bank continued Talent Management System to develop team focus communication skills, customer centricity , leadership skills, people skills and strategic intent amongst the selected Scale II , III , IV officers.
Leadership Development Programs: To equip newly promoted General Managers and Deputy General Managers with strategic management skills, a Leadership Development Program was conducted at Tata Management Training Centre (TMTC), Pune focusing on Strategic Orientation and Transformational leadership.
To develop and nurture the future leaders, a Leadership Development Programme for newly promoted AGMs was conducted at Centre for Organization Development (COD), Hyderabad. The objective of the program was to enable future leaders to broaden their horizon and develop leadership skills to become more effective in the emerging business environment.
Overseas Trainings: To provide the executives with international perspective on banking and expand their strategic thinking, to enhance conceptual understanding of complex issues and equip them to be effective leaders, a good number of service executives were sent to reputed overseas institutes such as Kellogg School of Management, James L Allen Center, Illinois, USA, Center for unified biometrics (CUBS) and the Center of Excellence in Information Systems Assurance Research and Education (CEISARE), The State of University of New York at Buffalo, USA, Asian Institute of Management - Executive Education and Lifelong Learning Center (AIM-EXCELL), Manila and Center on Integrated Rural Development for Asia and the Pacific (CIRDAP), Dhaka.
This project touched all aspects of your Bank‘s processes, structures and systems with an objective to simplify processes, improve branch productivity and provide best-in-class service to the customers.
The change programme has been successful and this initiative has been one of the major factors to help the Bank bag a number of awards and accolades establishing itself as a truly India’s International Bank.
The highlights activities under the project Navnirmaan during FY15 are enumerated as under:
Baroda-Next Branch: Around 1,468 Metro/Urban branches have been rolled out as Baroda Next branches in your Bank until end of FY15.
Branch Front-end Automation: The Queue Management System (QMS), Cheque Deposit Machines and Personalized Pass Book Printers are installed in 98, 93 and 2,300 branches, respectively.
City Back Office (CBO): Clearing operations were centralized for all branches (linked to CBO). Currently, there are 85 CBOs operational throughout the country.
Regional Back Office (RBO): One RBO at Hyderabad was added during the year under review taking the figure to 13. Altogether 5,051 branches are linked for CASA opening and 5,051 branches linked for PCB (Personalized Cheque Book) issuance.
Contact Centre: Your Bank has two Contact Centres at Lucknow and Vadodara. In addition to the existing basket of service, Mobile Banking assistance service has been added during the year under review. The service timing has been increased to 6am to 10pm (from earlier 8am to 8pm) for better customer convenience.
E- Lobby: Your bank has started 150 independent E-Lobbies in different Zones. It offers the following six services: -1. Cash Dispenser (ATM) 2. Bunch Note Acceptor (BNA), 3. Self Service Automatic Passbook Printing Kiosk 4. Cheque Deposit Machine (CDM) 5. Internet Banking Kiosk and 6. Phone Banking facility.
During FY15, your Bank focused on promotion of Brand and various products and services through a variety of marketing initiatives with dual focus for a robust business growth and deepening of relationships.
Marketing initiatives involved effective utilization of different media vehicles such as print, electronic (TV / Radio), digital and out of home (OOH) to support the below-the-line (BTL) activities undertaken at the Zonal / Regional level.
The highlights of various Marketing / Communication activities undertaken during FY15 are detailed below.
In order to capitalize on the Brand initiatives taken in the past few years viz. Bank’s Re-Branding in 2005, Sub-brand - Baroda Next in 2009, mascot simply called Stickman in 2010, signature tune in 2011, your Bank undertook the step of giving an identity to our “Mascot” and named the mascot as “BOBMitra” with the tagline “Dost You Can Bank On”.
Your Bank has realized the immense importance of an efficient service delivery mechanism and initiated a 360 degree campaign on Alternate Delivery Channels (ADCs) to harness the potential of these channels with BOBMitra as the protagonist.
In this context, a judicious mix of customer awareness through educating / engaging experience was undertaken on mass media and the campaign was launched through electronic medium viz. Television and Radio to create the initial buzz in the market in tandem with advertisement in Cinema halls for deeper engagement. This effort was enhanced further with extensive above-the-line (ATL) activities viz. traditional and innovative Out of Home medium, Print and Online advertisements along with onground activities - customer awareness programs through customer meets and workshops at Zones / Regions / Cluster of Branches, one to one interaction at the Branch level with the involvement of Marketing Officers, ZBDMs / RBDMs, e-Channel Managers and Branch Managers to gainfully engage with customers and enhance relationships.
In addition to the above initiative, your Bank undertook various product promotion campaigns to promote its products and services amongst target audience through advertising across different geographies. Besides focusing on providing information on various products and services, particularly Saving Deposits, Current Deposits, Home Loan, Car Loan and SME Loans, your Bank’s new product lines like Home Loan Variants, Alternate Delivery Channels (ADCs) were aggressively promoted. Further special customer segments were also targeted such as special offerings for MSMEs, Rural & Agri segment, NRIs etc. through judicious use of various media vehicles on pan India basis.
In order to augment the Brand connect with its diverse stakeholders, your Bank also participated in various events such as FICCI-IBA Banking Conference 2014, Pravasi Bhartiya Diwas 2015, MINT Annual Banking Conclave 2015, World Ranking Snooker Tournament – Indian Leg, IL&FS BKC Run 2015 and Standard Chartered Mumbai Marathon 2015, India - West Indies & India- Sri Lanka Cricket Series 2014, Dun & Bradstreet Indian Exporters Excellence Awards 2015, SMAASH Entertainment Zone among many others events thereby increasing visibility and Brand recall value.
During FY15, your Bank received wide Media Coverage of its activities across the country and Brand Baroda was specifically recognized as a leading Brand across Categories when it was ranked 21st among Best Indian Brands 2014 in Brand equity by The Economic Times. The Brand was also awarded for Excellence in Banking (PSU sector) by My FM stars of the Industry award as well as won the Champion of Champions Award at the 54th Association of Business Communicators of India (ABCI) Awards 2015 while winning in six categories as diverse as Corporate Film – Gold / Exhibition Collateral – Gold /Wall Calendar 2014 – Silver /Environmental Communication – Silver /E-Zine – Bronze / Indian Language Publication – Bronze
Your Bank has made winning a passionate endeavor for itself. During FY15, your Bank has maintained its tradition of winning several awards and accolades on diverse parameters for its consistent and sustainable performance on both business and financial parameters including Industry Leadership / Global Business Development/ Branding and Marketing /Human Resources & Training / IT/ MSME / Financial Inclusion / Official Language thereby reinforcing its motto for the year -“RACE Ahead”
Given below is the complete list of awards won by Bank during the year FY 2014-15.
The major achievements by your Bank in the area of Premises re-engineering and ambience enhancement during FY15 are as given below.
Given below is the information on your Bank’s brick and mortar distribution channels as on 31st March, 2015, which is observed to be closer to common customers as compared to the E-Banking channels that are generally preferred by the tech savvy urban masses.
The performance of your Bank’s subsidiaries, Joint Ventures and Associates was quiet satisfactory during FY15.
BOBCARDS Limited is a wholly owned subsidiary of Bank established in 1994 for issuance of Credit Card and Merchant Acquiring (ME Business) and also providing support services to BOB for Debit Card Operations. The Company is having 36 Area Offices across the country. The Company which was incurring losses continuously on account of huge NPAs, turned around during FY11 and has been earning profit since then. The Company has focused on all qualitative aspects of business development, which has resulted in better profitability, quality card base and ME base. The Company has introduced a range of Platinum Cards with premium features like added privileges & offers. The Company is in process of implementation of aggressive plans for enlargement of Card & Merchant Base. The Company has recently launched revamped website and customer self service portals to benefit all stakeholders, credit / debit cardholders and member establishments. (ME) The Company is expecting substantial growth in its card / ME base in the next year
BOB Capital Markets Limited is a wholly owned subsidiary established by Bank in 1996 as a Financial Institution to start Institutional Broking, Investment Banking and distribution of financial products. The Company, showing subdued performance for quite some time till recent times, has been activated by deploying a professional team. The focus is on investment advisory services, Debt & Equity Syndication and Capital market activities. The Company commenced institutional broking business and has also launched an Online Institutional Trading platform from October 2009. Recently, the Company has commercially launched On- Line Retail Trading platform on July 20, 2012. BOBCAPSs focus remains with institutional broking and distribution of financial products and already 27 major, well known institutions are empanelled with the Company for putting through investments in securities market through BOBCAPs.
The Nainital Bank Limited was promoted by Late Bharat Ratna Pandit Govind Vallabh Pant and others and became Associate Bank of Bank of Baroda in the year 1973. Today, the shareholding of Bank of Baroda in Nainital Bank Ltd. is 98.57% and is a subsidiary of the Bank. The State of Uttarakhand, vide its communiqué dated August 3, 2012, has notified that The Nainital Bank Limited be treated at par with other PSU Banks. The Bank has launched Net banking facilities during the year and also implemented (Direct Benefit Transfer) DBT “Pahal” through NACH platform to existing customer. The Bank has successfully implemented CTS software in northern Grid and has revamped web portal offering expanded content, interactive Graphical User Interface.
Baroda Pioneer Asset Management Company Ltd. a joint venture with Pioneer Global Asset Management SpA, is in its seventh year of operation. During the year under review, the Company was able to strengthen its AUM significantly which rose by 9 % on year on year basis as of March’14. The key to this growth was strong focus on the institutional segment which helped the Company to grow its debts & money market products coupled with focus on Systematic Investment Plans (SIPs) for retail investors. The Company continues to focus on B15 (Beyond the top 15 cities of India) to develop and promote its business and consequently, the share of B15 towns has been growing steadily. The Company is active in investor education initiatives.
IndiaFirst Life Insurance Company Ltd., a joint venture company with Legal & General group, commenced its business operations on 16th November 2009 and has received an overwhelming response for its products across the country. IndiaFirst is amongst the fastest Life Insurance Company to break even in the 5th year of operation and its industry ranking is 8th among the private players with market share of 4.5% and AUM (Asset under Management)at Rs 8,188 crore in December 2014. The Company bagged prestigious award “Finnoviti 2015” presented by Banking Frontier for Innovation.
India Infradebt Limited is a joint venture company with ICICI Bank Limited, ICICI Home Finance Company Limited, Citicorp Finance (India) Limited and Life Insurance Corporation of India. The Company was incorporated on October 31, 2012 in Mumbai. The Company is in operation as an Infrastructure Debt Fund – Non Banking Financial Company (IDF-NBFC). The Company’s principal activity is to re-finance part of the debt liabilities of the Project Companies. The list of clientele includes National Highway Authority of India (NHAI), Himalayan Expressway Limited, Swarna Tollway Private Limited etc for refinancing / take out financing.
During the period under review, your Bank made remarkable progress in implementing the Official Language Policy of Government of India. Besides compliance of various statutory requirements under Official Language Policy of the Union Government , your Bank took the initiative of promoting and utilizing Hindi as a tool for business development, establishing better connect with customers.
Your Bank prepared a well-structured annual official language action plan for achievement of various targets set by the Government of India under its Annual Implementation Programme 2014-15 and the assurances given to the Committee of Parliament on Official Language during its visits to various offices/branches of the Bank. Through continuous monitoring and regular efforts at various levels, your Bank could achieve all the major targets of the Programme and fulfilled all the assurances given to the Committee of Parliament on Official Language.
The Meetings of Central Official Language Implementation Committee, presided over by Chairman and Managing Director/ Executive Directors of the Bank, were organized regularly on quarterly basis. Under the guidance received from the Committee, several new initiatives were taken during the year FY15. Your Bank took an important initiative of providing Internet Banking services, Mobile Pass book services to its customers in Hindi. All the alternate delivery channels viz. Self passbook printing machines, cheque deposit machines, cash deposit machines, Multi function Kiosks etc. were equipped with Hindi user interface for the convenience of customers. All the ATMs of the Bank were enabled for printing of transaction slips and mini statements in Hindi for the convenience of customers selecting Hindi as the language of their choice for interaction with the machine. A Pan India drive was also undertaken to confirm availability of this facility in all the ATMs of your Bank.
Your Bank started sending systems-generated letters through finacle to customers pertaining to KYC, potential dormant Accounts, dormant accounts in bilingual (Hindi- English) format during the year. This is in addition to the system established in your Bank’s Regional Back Offices where lakhs of letter are being generated every month in bi-lingual form pertaining to newly opened accounts. These system generated letters have helped to a great extent in meeting its targets set under the Official Language programme. Your Bank brought more branches in the ambit of IT programme used to generate and print pass-books and account statements in Hindi at the branches situated in linguistic regions A and B.
As an initiative to start discourse in Hindi on important Banking topics your Bank Organized Inter Bank Seminar on “Social Media Mein Hindi Ki Dastak” and “ Retail Banking”, respectively in Mumbai and Jaipur during the year under review wherein representatives/speakers/participants from different banks took part. This initiative earned accolades from the RBI and Government of India and Parliamentary Committee on Official language. Your Bank celebrated World Hindi Day on 10.01.2015 in its all overseas territories. Brief programs were organised to commemorate the occasion in which eminent personalities related to Hindi Literature and Hindi promotion activities were invited. These programmes were attended by staff of your Bank, valued customers and officials of Indian Embassy.
To contribute to the financial inclusion drive and the Pradhanmantri Jan Dhan Yojana started by Government of India, your Bank prepared a reference booklet in Hindi christened as “ Samaveshan Sandarbh” for the use of Business Correspondents working at the field level. The Gujarati version of the publication was also released during the year. The booklet was distributed to all the BCs and link branches of your Bank. Further, for increasing financial literacy amongst masses, your Bank continued to prepare and propagate through cartoon booklets, animation films in Hindi and also in regional languages. These booklets and animation films were prepared for inculcating the habit of saving, escalating the features of Kisan Credit Card and emphasizing on the benefits of timely repayment of loans. These cartoon booklets and animation films were christened as "Chhoti Bachat badi Khushhali", " Aam ke aam guthliyon ke daam" and " Samay Par Karj Ka Bhugtan, Jindagi Bane Aasaan", Retail Loan se Khushali” in their Hindi edition. These Booklets/animation films were sent to Regional Offices/ Zonal Offices of the Bank for their effective utililization. Further, your Bank also used the platform of Rajbhasha Karyakrams/workshops for disseminating the features of Pradhanmantri Jandhan Yojana.
Your Bank has been pioneer in spreading and promoting the use of Hindi through the forum of Nagar Rajbhasha Samitis. During the year under review, your Bank, under instructions from of Home Ministry, Government of India constituted four new Nagar Rajbhasha Samitis. These committees are functioning at Sihor, Sitamarhi (Bihar), Anand (Gujarat), Faizabad (Uttarpradesh) under the convenorship of your Bank. Hence, the total number of Nagar Rajbhasha Samitis working under the convenor ship of your Bank stands at 12.
The Third Sub-Committee of parliament on official language visited your Bank's branches/offices at Nagarkoil, Tamilnadu. The Committee appreciated the efforts put in by your Bank for promotion of the use of Hindi language.
Your Bank's efforts earned accolades from Government of India and Reserve Bank of India also. The Government of India awarded your Bank with the 1st Prize in the Indira Gandhi Rajbhasha Shield Competition in Region ‘B’. The award was received by Bank’s Executive Director Shri P Srinivas from Honorable President of India at a function held at Rastrapati Bhawan, New Delhi on Hindi Diwas 2014. Further, your Bank was awarded first prize for ' B' Region and second prizes for Region 'A' and 'B' by Reserve Bank of India (RBI) under the RBI Rajbhasha Shield Competition. Your Bank’s Executive Director Shri P Srinivas received these awards from the Governor of RBI.
Your Bank continued with its flagship scheme "Medhavi Vidyarthi Samman Yojana" for popularising Hindi amongst the students’ community. Under this scheme, cash prizes and commendation certificates signed by your Bank’s CMD/ED are given to students scoring highest marks in M.A.(Hindi). This scheme, at present, is applicable in 64 universities of the country.
Your Bank published three books in Hindi during the year viz."Aasti Prabandhan", "Madhyabharat Lekhmala" and " Banking ke Vibhinna Aayam ", “ Retail Loan Margdarshka” for providing qualitative/informative reading material in the Hindi language.
The Directors confirm that in the preparation of the annual accounts for the year ended March 31, 2015:
The Directors express their sincere thanks to the Government of India, Reserve Bank of India, Securities and Exchange Board of India, other regulatory authorities, various financial institutions, banks and correspondents in India and abroad for their valuable guidance and support.
The Directors acknowledge with appreciation the assistance and cooperation extended by all stakeholders of your Bank like customers, shareholders and well wishers in India and abroad.
The Directors place on record deep appreciation for the hard work and dedication of the members of your Bank’s staff at different levels, which enabled your Bank to record high quality, consistent growth year after year despite economic challenges and consolidate its position as one of the premier banks in the country.
For and on behalf of the Board of Directors, Ranjan Dhawan Managing Director & CEO
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