Pehchaan Con !

Decoding Pehchaan Con; a message against digital frauds

Remember the day when a person had to walk up to the Bank for every banking service? Time passed by and slowly technology bloomed making it easier for people to perform all banking functions online. But, with every advantage comes a disadvantage. So it is with technology.

The increase in digital banking has also led to a rise in digital frauds. Since 2018, there has been a continuous increase in reported incidents of cybercrime and the numbers don’t seem to decrease even in 2022. As technology progresses each day, what also progresses is digital frauds.

Amidst the increasing cybercrime numbers, Banking institutions took it upon themselves to make sure that people were more aware of the frauds that can happen in their day-to-day lives. Banks have sensitive data of their Customers and hence, it becomes all the more important for people to understand how well they can protect themselves from the scams. Bank of Baroda also took the onus of speaking about the same. But, just informing people about the scams was not going to cut it anymore. The audience needed more than awareness. They needed to be nudged to act on it. And that’s how "Pehchaan Con" sprung to birth.


The Big Idea

The audience that is spoken to is well aware of the fraudulent practices. Thus, the idea takes two steps forward and provides them with the knowledge to fight these scams. It gives people slices of life situations that pose as potential frauds forcing a reaction out of them. A reaction of identifying the Con aka Pehchaan Con and vocally shutting them down with their knowledge of it.

To take the same message ahead, Bank of Baroda released 6 digital films that cater to 6 different kinds of viewers targeting different age groups and kinds of frauds. These films are entertaining and informative at the same time, forcing the audience to think while they see. They remind the audience of instances that may have transpired with them or around them. With the quirky tone of the films, it attempts to make the audience recall the films, thereby leaving them with the message.

Cybercrime security has become a very vital issue. This has forced the Government to educate its citizens about Banking frauds and scams. Hence, the first Wednesday of every month is regarded as Cyber Jagrookta Diwas. Bank of Baroda is also aligning its cybercrime security initiatives with Cyber Jagrookta Diwas.

On every first Wednesday of the month, Bank of Baroda releases a short film with a text message on fraud awareness trying its best to communicate with its audience in a consistent and relatable manner.

Bank of Baroda has also extended its wings to Cinema Branding. We all know how audiences enjoy watching movies in theatres and how they pay attention to everything that's played on the big screen before and after the movie. Hence, Pehchaan Con advertisements are also shown in cinema halls so that they can reach a wider range of audience and educate them.


The way forward

Pehchaan Con germinated as a campaign idea but has snowballed into an initiative, which Bank of Baroda is more than happy to start and be a part of along the journey. In the near future, plans to amplify the reach through influencer level activity on Social media and PR initiatives are also on the cards. More so, a full-fledged TVC campaign is also envisaged. With this, the Bank aims and wishes that every viewer is educated, empowered and equipped to fight such scams everyday.

Key Milestones

1908

  • The Bank was set up at Baroda by the Maharaja of Baroda, Sir Sayajirao Gaekwad - III
  • First Branch Mandvi, Baroda

1918

First Branch at Bombay

1937

First Branch at Calcutta

1949

First Branch at Delhi

1953

The first two overseas branches are Mombasa (Kenya) and Kampala (Uganda).

1957

Established its operations in United Kingdom at London

1964

First bank in India to set up Mobile Branches.

1968

Established Department of Agriculture Finance

1969

Nationalisation of Banks. "The Bank of Baroda Ltd." became "Bank of Baroda."

1976

First Regional Rural Bank (RRB) opened in Rae Bareli, Uttar Pradesh.

1981

Attains first rank among nationalized banks in terms of total deposits, owned funds, and net profits.

1985

  • Beginning of computerization and mechanization of operations.
  • BOBCARD introduced.

1996

One of the First nationalized Banks to tap Capital Market through Public Issue of Equity Shares

2001

State-of-the-art Specialty Establishment of Integrated Treasury Branch (SITB).

2002

Relocated its Corporated Headquarters to the imposing Baroda Corporate Centre at Bandra-Kurla Complex in Mumbai

2003

Launched Baroda Swarajgar Vikas Sansthan - An exclusive institution for training of the Rural Youth

2005

  • Launched the New Corporate Identity - The Baroda Sun
  • Mr. Rahul Dravid appointed Brand Ambassador.
  • Signed contract with Hewlett Packard as Technology Partner
  • Commissioned State-of-the-art Global Data Centre

2006

  • Established India's First Retail Loan Factory built around assembly line production principle - An innovative Sales & Delivery Model
  • Launched Core Banking Solution and Internet Banking
  • Established India's First SME Loan Factory built around assembly line production principle - An innovative Sales & Delivery Model

2007

  • Bank of Baroda Centenary Festival.
  • Established India's First Gen-Next Branch, A unique fusion of "Hi-Tech and High-Touch" Bank dedicated to youth
  • Interconnected 24 Hours ATM Network
  • Established Baroda Grameen Paramarsh Kendra (BGPK) in quest of Corporate Social Responsibilities
  • Set up a Joint Venture for Mutual Funds "Baroda Pioneer Asset Management Company Ltd." with Pioneer Investments of Italy

2007-08

100 years "Young" Organisation - Celebrated Completion of 100 years of establishment

2008-09

  • "Baroda Next" - State of the art straight from the heart banking technology solution was introduced.

2009

  • 100% implementation of Core Banking Solution - An "Any Time Any Where Banking" facility (Domestic)
  • Launched Bank's BPR project - "Project - Navnirmaan" covering BPR and organizational restructuring and modernization of Branches
  • Set up a Joint Venture for Life Insurance "IndiaFirst Life Insurance Company Ltd." with Legal & General of UK and Andhra Bank

2010

Launched Brand Mascot 'Stickman' increasing usage of alternate delivery channels

2011

  • Launched "Baroda M-Connect" - The mobile banking facility for banking transactions using mobile phone
  • A global network of 3500+ branches and 1700+ networked ATMs offering an All inclusive "Any Time Any Where Banking"

2013

  • Opening of 100th Overseas Branch in Dubai.
  • Launched Pilot Agri Loan Factory.
  • Launched E-Lobby concept of 24 x 7 Banking encompassing various banking facilities under one roof.

2014

  • Launched Baroda Adarsh Grameen Branch - An innovative Rural Branch concept of engaging Villagers.
  • Launched Door Step Banking Services.
  • Names Brand Mascot as: BOBMitra - Dost You Can Bank On.
  • More than 25000 customer touch points (5000+ Branches, 6250+ ATMs. 25 Countries).

2016

  • Foray into Social Media - Facebook, Twitter and YouTube.
  • Beginning of "Business Process Transformation" with Navodaya Project.
  • FIFA U-17 World Cup first national supporter.

2017

  • Launch of Supply Chain Finance.
  • Launch of Digi Next-Cash management Services.
  • Launch of bank presence on "Instagram" Platform.
  • On-boarding of Ace Badminton players PV Sindhu and Kidambi Srikanth (Brand Endorser).

2018

  • Launch of Baroda Kissan App.
  • Launch of "Baroda Radiance" - Premium banking services.
  • Launch of bank presence on "LinkedIn" Platform.
.

2019

  • First ever tripartite amalgamation of Bank of Baroda, Vijaya Bank & Dena Bank.

2020

  • Introducing "BOB NOWW" - Transformation project to build a futuristic bank.


2021

  • "Launch of "bob World".
  • Launch of "Website centralization" project.
  • Launch of end to end Video KYC Based online account opening."

2022

  • Onboarding of youngest woman cricketer Shafali Verma (Brand Endorser).
  • Winner of 'The Best Technology Bank' 2nd time in a row by Indian Banks' Association.
  • Certified as "Great Place To Work" by Great Place to Work® Institute.
  • Launch of banks presence on "Quora" Platform.
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