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  • E-Jewellery Shopping

    Published Date : February 18, 2021

    Jewellery adds beauty to everyone, whosoever wears it. In most cultures jewellery, is a status symbol, for its material properties, its pattern or for meaningful symbols. The art of making jewellery has undergone tremendous change as we can witness from the beautifully crafted piece of jewellery that is available in the market today.

    Coimbatore-based Emerald Jewellery collaborated with IBM to unveil Tej – an AI enabled mobile app to support the B2B market for emerald jewellers. Through this app, more than 200 dealers can get connected to Emerald Jewellery, allowing them to view a rich catalogue of over 500,000 designs and simplify the ordering process. IBM has also developed vision APIs to help dealers look for design elements with ease.

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    Similarly, Microsoft dabbled with AI to minimise the time involved in designing stone jewellery and ML for space optimisation. The company’s AI systems have aided jewellery designers in Jaipur to produce trendy jewellery pieces. They also developed a model called Pruning, which discards designs with low visual appeal, and powered by a dataset of 1200 AI-generated designs.

    Most customers are keen to try on high-value goods such as gold and diamond jewellery before buying them. However, brands usually don’t have all their designs on display across stores. In stores, they won’t lose out on sales due to lack of inventory, as customers can select items from the catalogue and try them on virtually. The Delhi-based startup’s latest offering – mirrAR –lets people virtually try on things via augmented reality (AR) on digital platforms of client brands. Users can see themselves in different jewellery products on a larger screen and can take pictures and share on social media too.

    Jaipur-based KuberBox has no inventory; it takes seven days to manufacture after getting the order. First they give a 3D printed model and get the customer’s approval. When the mould is ready, they cast the design using gold.

    As per IIBF, the gems and jewellery sector plays a significant role in the Indian economy, contributing around 7% to country's GDP and 15% to India's total merchandise export. With technological advances backing the sector, startups are working towards increasing the usage of apps to allow for better customer engagement and loyalty.

    Credits : Akhil Handa

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