Mobility as a Service

By: Bank of Baroda
Fri Nov 27, 2020
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Mobility-as-a-Service (MaaS) is a type of service that enables users to plan, book and pay for multiple modes of travel services through a joint digital channel.  This is enabled by combining transportation services from public and private transportation providers through a unified gateway that creates and manages the trip, which users can pay for with a single digital account. Rideshare apps and peer-to-peer rental services and micro-mobility services are all current examples of MaaS solutions. The primary technologies powering MaaS are big data, mobile applications and the Internet of things (IoT).

Uber is a peer-to-peer transportation provider that is branching out into short-term car rental and public transit ticket purchasing. The company has expanded to more than 800 cities and 80 countries since its inception.

Fintalk - Bank of Baroda

The Whim app, owned by MaaS Global of Helsinki, Finland, is available for monthly fee plans or pay-as-you-go. Travelers can use this platform to plan and pay for all modes of public and private transportation within Helsinki, including trains, taxis (short runs), buses, car shares and bike shares. Whim users simply enter a destination, select their preferred mode of transport, which can include single or multiple modes, and travel conveniently.

Yulu, a bicycle and electric scooter rental startup, sources electric two-wheelers from Bajaj Auto which have been co-designed and manufactured exclusively for shared micro-mobility. Yulu runs India’s largest EV-led micro-mobility platform with a mission to create the sustainable cities of tomorrow through its specially designed human and battery-powered vehicles powered by technologies like the Internet of Things (IoT), Machine Learning (ML) and Artificial Intelligence (AI). Yulu offers IoT-based dockless bicycles & electric vehicles to resolve first and last-mile connectivity problems in India.

There are numerous benefits to be gained by shifting our transport infrastructure towards a Mobility as a Service model. A successful MaaS service also brings new business models and ways to organise and operate the various transport options, with advantages for transport operators including access to improved user and demand information and new opportunities to serve unmet demand. The aim of MaaS is to provide an alternative to the use of the private car that may be as convenient, more sustainable, help to reduce congestion and constraints in transport capacity and can be even cheaper.

Credits : Akhil Handa

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