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Bank of Baroda conducts unique ‘Mega MSME Outreach Programme’

April 28, 2020
Bank of Baroda conducts unique ‘Mega MSME Outreach Programme’
  • Nationwide webinar with MSMEs to address challenges, provide solutions
  • Bank made MSMEs aware of opportunities post-COVID19

Mumbai, 28 April, 2020: Bank of Baroda today conducted a ‘Mega MSME Outreach Programme’ in a unique initiative to connect with MSME borrowers across entire country at a time when the sector is passing through an extremely difficult phase on account of the COVID-19 pandemic and subsequent lockdown.

A large number of MSME borrowers along with the Bank’s concerned General Managers, Zonal Managers, Regional Managers, Branch Managers and Heads of SME Loan factories participated in the live webinar, which was hosted by Executive Director Shri Vikramaditya Singh Khichi. It was an exercise to address the concerns of MSMEs and inform them about various hand-holding measures being taken by the Government of India, Reserve Bank of India and Bank of Baroda in particular, to support them in their efforts to overcome their challenges.

The ‘Mega MSME Outreach Programme’ is a unique, pro-active initiative by Bank of Baroda and probably a first in the industry, considering the scale of outreach across India. An important objective of the webinar was to educate MSME borrowers about various facilities/options made available by the Bank for their benefit. The Bank’s Executives also suggested a road-map with suitable advice and guidance as to how they may utilize these facilities for surmounting the difficulties. Through a Chat Box facility, the participating borrowers were able to raise doubts/queries and bank received approximately 22,000 queries through the Chat Box. Further, the MSME borrowers were made aware of the business opportunities that are likely to arise in certain segments in the post COVID-19 scenario.

In the backdrop of countrywide lockdown, the Bank innovated to conduct this ‘Mega MSME Outreach Programme’ in form of Webinar to bring together a large number of our MSME borrowers from all over India on a virtual platform. The following numbers show that this unique initiative was a resounding success :

  • 99,297 - The total hits on our link to customers
  • 77,017 - Actual no. of viewers who hit YouTube live after logging in
  • 49,225 - Unique distinct mobile no. used for logins
  • As per YouTube data 93.1% people (those voted) liked our webinar while only 6.9% disliked it

“The Department of Financial Services, MoF, GOI is very keen to ensure that the MSME industry remains in good health, as it is one of the growth engines of our economy. This outreach programme was part of our Bank’s continuous and committed efforts to contribute to the national cause. We hope to fructify this initiative with focused and result-oriented measures including liquidity management through special COVID Emergency Credit Line, moratorium on loan instalment/ interest payment, re-assessment of limits, restructuring of loans etc. that would enable our MSME borrowers not only to mitigate the damage caused by COVID-19, but also to regain prosperity.”

About Bank of Baroda:

Bank of Baroda (“The Bank”) established on July 20, 1908 is a State-owned banking and financial services organization, headquartered in Vadodara (earlier known as Baroda) in Gujarat, India.

Bank of Baroda is India’s leading public sector bank with a strong domestic presence supported by self- service channels. The Bank’s distribution network includes 9,500+ branches, 13,400+ ATMs, 1,200+, self-service e-lobbies and 18,000 Business Correspondents. The Bank has a significant international presence with a network of 100 branches/offices of subsidiaries, spanning 21 countries. The Bank has wholly owned subsidiaries including BOB Financial Solutions Limited (erstwhile BOB Cards Ltd.), BOB Capital Markets and Baroda Asset Management India Ltd. Bank of Baroda also has joint ventures for life insurance viz. India First Life Insurance and India Infradebt Ltd., engaged in infrastructure financing. The Bank owns 98.57% in The Nainital Bank. The Bank has also sponsored three Regional Rural Banks namely Baroda Uttar Pradesh Gramin Bank, Baroda Rajasthan Gramin Bank and Baroda Gujarat Gramin Bank.

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